The journey to finding the right Qualitative Data Analysis (QDA) partner

Qualitative researchers play multiple roles simultaneously – moderator, analyst, insight-miner, client-service person, project-manager. While doing QDA yourself can be a robust and satisfying experience; it is definitely not the best use of your time when faced with such an array of demands.

Ushma Kapadia

Posted on Jul 02, 2024
Balancing between Speed and Rigor in Qualitative Reporting and Emerging Usage of AI Tools

Researchers manage the balance between speed and rigour in their qualitative research report writing process through several strategies and tools. The approach can vary depending on the project size, type, and specific client needs. Timelines play an important role, too. Sometimes, full report may not be required for decision-making. Researchers focus on ensuring that study findings do not lose their relevance by managing timelines. Exploratory studies might require more detailed analysis, while

Jiten Madia

Posted on Jun 26, 2024
Online Qualitative Research: The Evolution and Its Impact on Global Communication

Online Qualitative Research (OQR) is transforming how we gather and analyze consumer insights, making research more accessible, efficient, and insightful. Explore the benefits and applications of OQR in our in-depth guide.


Posted on Mar 13, 2024
MyTranscriptionPlace & – a Retrospective (2023) and Forward-Looking Vision (2024)

2023 was a year of growth & inspiration for MyTranscriptionPlace &! We honed AI transcription, built a Research Hub for Zoom, & launched powerful analysis tools. Explore what we will be unveiling in 2024! #QDA #QualitativeResearch

Maniish Karve

Posted on Dec 27, 2023
Navigating complexity - The Synergy of Word Clouds, Visual Trees, and Graph Databases in Qualitative Data Analysis

We have come across a frequent need for qualitative researchers to explore voluminous text data and elicit insights visually in an seamless, integrated manner. In this blog, we will touch upon the types and applications of word clouds, visual trees and graph databases individually before illustrating how their synergy can generate deeper insights in the context of pharma market research. We'll also delve into a compelling case study where these techniques converged to answer a critical research

Maniish Karve

Posted on Nov 16, 2023
Harmony or Disruption? Examining the Coexistence of Generative AI and Qualitative Research

The debate of AI vs human beings seems to be settling. Its very clear that AI is here to augment the human beings not replace them. How can you work in tandem with Generative AI and make the best of both worlds? This article is an effort to deep dive into this question.

Jiten Madia

Posted on Oct 25, 2023
Automating the QDA process - unleashing AI

Automating QDA - the concluding blog of the series on Generative AI and QDA. Let's review what flowres is doing to automate the QDA process. I am going to close out this series on Generative AI and QDA (do I hear a collective sigh of relief??) by talking about different aspects of automating the qualitative research process in general, and the QDA process in particular.

Maniish Karve

Posted on Oct 18, 2023
Generative AI and Qualitative Data Analysis: New Frontiers?

Generative AI, as has been done to death already, offers a great opportunity for launching QDA into the next orbit. But what does it actually take, and how should you prepare, forms the basis of this series of blogs. In this blog, we explore the overwhelming need for a co-pilot emerging. That is, someone who understands the fast evolving AI space, can connect the dots from an applicability standpoint, is able to generate and analyze output, and can also understand the risks involved in using a

Maniish Karve

Posted on Oct 04, 2023
The new normal? – AI chatbots for exploratory QDA

This blog explores AI Chatbots like ChatGPT and BARD for Exploratory Data Analysis of Qualitative Data. Since there are vast amounts of text involved, QDA exploration can be time consuming in traditional ways, plus very effort intensive. The blog outlines how this can be accomplished with some real-world examples. You will get to see prompts and output, some visualization and the works. Read on ...

Maniish Karve

Posted on Aug 30, 2023
Top 3 AI advances that matter for Qual Data Analysis: and where do we go from here

Qualitative Researchers need to understand the opportunities and challenges that Generative AI poses so they can have an informed say in how AI is adopted by clients, and agencies.​

Maniish Karve

Posted on Aug 18, 2023
Navigating Manual vs. Automated Coding: A Researcher's Dilemma

As a researcher, extracting insights from qualitative, guided interactions is a very intensive and time-consuming process. Even if we are referring to notes instead of actual transcripts, the sheer volume of text to go through is enormous. Extracting the obvious themes, and the underlying subtext, subtleties and nuances of the data is necessary. And there is no real alternative to reading, and reading again, is there? This is how most of us started out.

Maniish Karve

Posted on Aug 10, 2023
Unleashing the Potential of Speech Technology: Empowering Qualitative Research with Advanced AI Tools

Explore the evolution of AI-powered speech recognition, its current limitations, and the advancements that have shaped the field. Join us on a journey of understanding how speech technology is revolutionizing the world of qualitative research.


Posted on Jun 18, 2023
Leveraging flowres for Efficient Video Editing and Insights Delivery

In this case study, we explore how our Flowres facilitated efficient video editing and timely delivery of valuable insights for a large appliance manufacturer. By leveraging the capabilities of the platform, our client successfully delivered several Vox pop format videos that were used for showcasing within their marketing team

Jiten Madia

Posted on Jun 15, 2023
Optimizing Incentive Distribution for Healthcare Research: A Case Study on a Healthcare Research Company

Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization, successfully leveraged the capabilities of to streamline and optimize the incentive distribution process across various South Asian countries. This case study delves into the implementation and outcomes of their experience with flowres, highlighting the platfor

Jiten Madia

Posted on Jun 13, 2023
Enhancing User Research Efficiency: How Revolutionized an EdTech Company's Workflow

In the dynamic landscape of education technology (edtech), staying ahead of the curve is crucial for success. One of our edtech clients discovered the transformative power of, an online qualitative research platform that streamlined their research processes and significantly improved their product development efficiency.

Jiten Madia

Posted on Jun 13, 2023
Why is Zoom Not Enough for Your Online Qualitative Research Needs?

Discover the rise of online qualitative research in Southeast Asia and how platforms like Zoom and specialized tools like revolutionized the way researchers conduct qualitative studies. Explore the benefits, limitations, and future possibilities in this insightful blog post.

Maniish Karve

Posted on Jun 08, 2023
DIY Qualitative Research for non-Researchers

Complete Guide to DIY Qualitative Research

Maniish Karve

Posted on Jun 07, 2023
How Qualitative Research Platforms Can Help You Deliver Insights Better & Faster

Discover how qualitative research platforms revolutionize the delivery of insights. With remote reach, real-time engagement, multimedia capabilities, efficient data management, and collaboration tools, researchers can gather better and faster insights. Dive into the transformative impact of these platforms in our blog.

Nishi Singh

Posted on May 18, 2023
Application of Chat-GPT for Qualitative Research: 6 Ways to Improve Your Research

Generative AI and ChatGPT have recently awed the world with its capabilities. There are lot of talks of how ChatGPT is going to reduce and impact several jobs. As technology advances, researchers have the opportunity to integrate artificial intelligence (AI) into their research processes. One application of AI that has shown great promise is the use of chatbots, specifically Chat-GPT, for qualitative research. With its ability to understand context and generate coherent and contextually re

Jiten Madia

Posted on Apr 19, 2023
How to Prioritize User Needs: A Qualitative Research Perspective

how to prioritize user needs with qualitative research. Follow six steps to understand your users better and develop products and services that meet their needs.


Posted on Apr 05, 2023
Is Project Management System an overkill for you as a boutique Qualitative Research outfit

Many small business owners in the qualitative research industry have wondered if they really need a project management system. While such a system can be beneficial for keeping teams organized, it can also be expensive and time-consuming to implement. This article examines the pros and cons of using a project management system for a boutique qualitative research outfit and suggests alternative options.


Posted on Mar 16, 2023
How to Find Your Respondents for Conducting Market Research

As a business owner or marketer, conducting market research is crucial for gaining insights into your target audience, understanding their needs and preferences, and making informed decisions that will help your business succeed. However, one of the biggest challenges in conducting market research is finding the right respondents to participate in your study. In this article, we will explore various ways to find your ideal respondents and ensure the success of your market research.


Posted on Mar 09, 2023
How to Communicate value of Market Research | Tips and Strategies

Market research is an integral part of any business strategy. It provides vital insights into consumer behavior, industry trends, and competition, allowing businesses to make informed decisions and stay ahead of the curve. However, communicating the value of market research to stakeholders can be challenging. In this article, we explore tips and strategies to effectively communicate the value of market research to your team, clients, or investors.


Posted on Mar 02, 2023
Understanding Online Qualitative Research Platforms and How to Choose the Right One?

Qualitative research is an essential aspect of understanding customer behavior and preferences, and with the rise of online platforms, it has become even easier to conduct research quickly and efficiently. In this article, we will cover everything you need to know about online qualitative research platforms and how to choose the right one for your needs.


Posted on Feb 23, 2023
Market Research: When to Hire a Company and When to Do it Yourself

You are aware that insights regarding your target market, competition, industry trends, and most importantly your customer are invaluable, and need to be sought after through regular research. However, deciding whether to conduct the research yourself or to hire a professional agency can be a challenging. In this article, we'll explore the pros and cons of both options and provide guidance on when to involve a market research company and when to do research yourself.


Posted on Feb 02, 2023
Is Deep Work practical for people working in jobs like Sales & Project management

By incorporating deep work into your daily routine, you can increase your productivity and achieve better results in your job as a salesperson or project manager. It may take some time and effort to develop this skill, but the benefits are well worth it. By setting clear boundaries, choosing the right tasks, and creating a conducive environment, you can find ways to incorporate deep work into your day and achieve better results in your job


Posted on Jan 12, 2023
How to Effectively Distribute Incentives for Your Qual Research

To encourage participation, qualitative research organizations often use incentives to motivate participants. For example, a company may offer survey completion bonuses or gift cards as an incentive for completing a questionnaire or taking part in focus groups. However, if not done properly, these incentives can be ineffective and even counterproductive.


Posted on Dec 29, 2022
How to Effectively Brainstorm?

Brainstorming is a group problem-solving technique that involves the spontaneous production of innovative ideas and solutions. This strategy involves an active, free-flowing debate in which each member of the group is urged to think aloud and contribute as many ideas as possible based on their different areas of knowledge. Brainstorming is a skill that all small/big teams should master in order to hone their collective problem-solving skills. Learn about the best techniques for effective brainst

Sukanya Pant

Posted on Oct 20, 2022
How to effectively break down large projects into manageable pieces of tasks in a GTD way.

Getting Things Done is a best-selling personal productivity system authored by David Allen. The book created a new technique for productivity and the acceptance of this method made it shoot to unprecedented fame. GTD isn't another to-do list system. GTD gives a clear recipe for how to organize your entire to-do list that works and gets things done.

Jiten Madia

Posted on Oct 06, 2022
How to choose between different qualitative research platforms

If you have ever gone on a quest to finding an online qualitative research platform, you will understand the wide spectrum of platforms and the multitude of different features they offer. The dilemma of having too many options is clearly exemplified during this search. Online qualitative platforms offer a range of different services that have nothing in common except for the fact that they are in the online mode, and don't provide numerical data.

Sukanya Pant

Posted on Sep 30, 2022
How to choose between offline and online research

Market research is the process of determining whether a new good or service is viable through interviews with potential customers. Organisations or corporations can use this technique to identify their target market, gather and record comments, and make wise decisions. Both online and offline research have advantages and disadvantages. Online research works best for some people, while offline research works best for others. Finally, choose what is best and most convenient for you.

Sukanya Pant

Posted on Sep 29, 2022
How to incentivize Gen Z for Qualitative Research participation?

A widespread belief is that we can get all kinds of respondents with the right amount of money. While that may not be untrue, research practitioners (field agencies and research agencies) should try to become more creative around participation incentivization. Traditional incentivization methods may have the same effect anymore, and research companies need to shift their focus toward incentives more suited to the younger generation.

Jiten Madia

Posted on Sep 15, 2022
How can improved workflow make research more efficient?

Workflow refers to a series of activities that are necessary to be completed in the process of completing a task. The workflow includes all processes required for the successful accomplishment of a work goal. In a workflow, every step has a specific step succeeding it, except for the last step. An efficient workflow increases productivity, while at the same time minimizing time, effort and materials required.

Sukanya Pant

Posted on Sep 08, 2022
How to correctly practice the Pomodoro technique?

A very large number of individuals follow the Pomodoro method to increase their productivity. It has proven to be a great time saver and increases the amount of work done in a day. Try practicing the Pomodoro technique yourself, and maybe it could surprise you as well!

Sukanya Pant

Posted on Sep 01, 2022
How interactive transcripts help in qualitative data analysis?

flowres provides interactive transcripts at honest prices, making your qualitative research data accessible and well collated. With easy to use features, using interactive transcripts by flowres can open the gates to faster and much more effortless qualitative research analysis. Reach out to [email protected] to learn more about employing interactive transcripts to fulfil your qualitative research requirements.

Sukanya Pant

Posted on Aug 25, 2022
Top 3 Video Conferencing Platforms for Online Qualitative Research

In the world of market research, qualitative research plays a major role in ascertaining and understanding user experience. Qualitative research involves the collection and analysing of non-numerical data, which includes attitudes, experiences, and ideas. Qualitative research can be in the form of text, audio or video.

Sukanya Pant

Posted on Aug 18, 2022
How to develop Consumer Empathy at scale by utilizing Online Consumer Qualitative Research Platforms?

Empathy is when one can put oneself in another’s shoes, and truly feel what they’re feeling. Empathy means feeling what the other is feeling, and actively understanding their emotions. Consumer empathy too, means understanding and applying what the consumer feels. It is a value that all businesses should inculcate, since is has consumer satisfaction at it’s core.

Sukanya Pant

Posted on Aug 11, 2022
Benefits of Client Backrooms while conducting Qualitative Research

Flowres provides a virtual client backroom for all the Zoom meetings at a nominal cost. Now you can convert your Zoom meetings into more professional market research meetings without burning a hole in your research budget. Reach out to [email protected] to know more about how flowres can make your research efficient more efficient and hassle free. 

Ekta Sisodiya

Posted on Aug 03, 2022
How to Effectively Conduct Focus Groups Online

Online focus groups are a great way to get feedback from a large number of people quickly and easily. The future of research will undoubtedly involve conducting focus groups online. However, to ensure that the focus group is effective, it is important to moderate it effectively. In order to do this, you should make sure that the group is organized and that the participants are engaged. You should also make sure that the discussion is on track and that everyone has a chance to participate.

Jiten Madia

Posted on Jul 27, 2022
How to do User Research through Online Qualitative Research Platforms?

Although they merely skim the surface, these strategies can help you get your user research projects off the ground. The most crucial thing is to be certain of what you want to learn and to use the technique you believe will lead to the quickest and most insightful realizations. If not, you risk wasting a lot of time gathering and studying data that isn't really necessary.

Ekta Sisodiya

Posted on Jul 20, 2022
How to socialize your research findings within your organization?

Because organizations are intricate social systems, research findings frequently have trouble getting from the researcher to the people who need to hear them. Many researchers hope that their research will have some impact on policy. There are many ways to increase consumption of research, and it is important to select the ones that will help you reach the audience you most want to impact.


Posted on Jul 15, 2022
How much time does a Qualitative Researcher spend in a Project Execution

A qualitative researcher must understand a situation through close observation and analysis. They will draw on methods for triangulating data, using both quantitative and qualitative research processes. They are charged with eliciting an in-depth understanding of topics from their participants but also have a responsibility to ensure that the process is ethical and respectful of cultural values.


Posted on Jul 08, 2022
5 critical steps to make the Research Agency more profitable

If you are running a market research agency, you're familiar with the fast-paced work environment—your staff needs to work quickly and thoughtfully while managing internal and external expectations. It's not an easy task. And then, there is the ever-changing role of technology in our lives.  


Posted on Jun 29, 2022
What is Deep Work? How to make space for 'Deep Work' in your typical working day?

The concept of ‘Deep Work’ may feel fancy in this constantly distracted world. Carving out few hours away from all communication devices to focus on cognitively demanding and creative tasks is not easy. So how do you really cultivate the ability to do more and more 'Deep Work'?

Jiten Madia

Posted on Jun 10, 2022
How to cultivate personal productivity as a Qualitative researcher?

We live in the age of information overload, and several distractions consciously challenge our attention throughout the day. An average office worker receives 121 emails per day and sends around 40 emails for business purposes. We see about 6000 to 10000 ads every day, How do we ensure personal productivity in such challenging times?


Posted on Jun 09, 2022