Ethics and Responsible AI Practices

At flowres.io, we are dedicated to upholding the highest ethical standards while using advanced AI responsibly to support meaningful, impactful research. Built on trusted models from Gemini and OpenAI, our platform is designed to empower researchers by automating repetitive tasks without compromising accountability, transparency, or privacy.


“How can I be sure flowres.io is using AI responsibly?”
  • Transparency is foundational at flowres.io. We clearly indicate when AI processes are used, making it easy for researchers to understand how AI-driven insights are generated. This open approach allows users to fully comprehend the source, scope, and limitations of AI’s role in their analysis.
  • flowres.io also offers educational resources—such as webinars, blogs, and guides—that provide best practices for using AI thoughtfully. By equipping researchers with knowledge and clarity, we foster a responsible, informed approach to AI-driven insights.
“How does flowres.io protect my data?”
  • flowres.io is fully GDPR compliant and ISO 27001 certified, which reflects our commitment to rigorous data protection standards. As a company partner of the Market Research Society (MRS) and ESOMAR, we follow strict privacy protocols and adhere to the highest standards in data handling.
  • We’ve signed Data Processor agreements with both OpenAI and Gemini to ensure that data on Flowres.io is used exclusively for research purposes and is never included in AI training datasets. This keeps your data secure, confidential, and under your control at all times.
“What happens if AI-generated insights don’t meet my needs?”
  • At flowres.io, we believe that AI works best when it complements human expertise. Our platform emphasizes human oversight, allowing researchers to review, refine, and contextualize AI-driven outputs. This approach ensures that insights align with each researcher’s unique objectives and goals.
  • flowres.io provides tools to validate and customize AI outputs, creating a collaborative blend of AI efficiency and human judgment. We actively gather feedback from our users to continually improve our platform, keeping user needs at the forefront of our innovations.
"How does flowres.io handle potential biases in AI?”
  • flowres.io recognizes that the LLMs we use, such as those from OpenAI and Gemini, may contain inherent biases due to the nature of their training data. While we cannot control these underlying models, we empower researchers with tools and guidance to interpret and adjust AI-driven insights, allowing for balanced and context-aware findings.
  • flowres.io provides users with resources and best practices for recognizing and addressing potential biases, helping researchers produce thoughtful, responsible insights that reflect a wide range of perspectives.
“How does Flowres.io stay committed to responsible AI?”
  • Responsible AI is central to flowres.io’s mission. We actively seek user feedback to refine our platform, aligning with Responsible AI principles like Fairness, Safety, Transparency, and Accountability. Flowres.io collaborates closely with AI providers like Gemini and OpenAI to stay informed of ethical advancements and ensure our platform reflects the latest standards in responsible AI.
  • By continuously enhancing our platform based on user needs and industry best practices, flowres.io remains dedicated to providing trustworthy AI solutions that meet the evolving demands of qualitative research.
DEI Principles and Approach
flowres.io values Diversity, Equity, and Inclusion (DEI) in both our workplace and our technology. We believe that fostering inclusivity enables us to create a platform that meets a wide variety of research needs and supports meaningful, representative insights.


“How does flowres.io ensure its platform serves a diverse range of researchers?”
  • flowres.io is designed with a diverse user base in mind. We actively seek feedback from our clients to ensure the platform addresses varied research goals and operates effectively across different cultural contexts.
  • Our commitment to customer intimacy means that we continuously refine our platform based on user insights. By understanding and incorporating the needs of different user groups, we create a tool that meets the specific needs of diverse communities, making Flowres.io adaptable and accessible to all.

“Can Flowres.io help me create balanced and inclusive analyses?”
  • Recognizing that the commercial LLMs we use may contain inherent biases, flowres.io provides researchers with tools to refine AI-generated insights. This flexibility enables users to adjust outputs, creating analyses that are balanced, inclusive, and representative of diverse perspectives.
  • By empowering researchers to customize their findings, flowres.io supports the development of insights that are respectful of all voices, ensuring that AI-driven analyses remain meaningful and reflective of a wide range of experiences.

“How does Flowres.io promote cultural sensitivity in research?”
  • flowres.io enables researchers to customize outputs so that insights can be interpreted within the cultural and contextual nuances of specific audiences. Our platform’s design promotes flexibility in analysis, allowing users to make AI-generated findings more relevant and respectful to diverse communities.
  • By aligning with MRS and ESOMAR guidelines, flowres.io supports researchers in producing culturally aware and ethically sound analyses, ensuring that insights are accurate and respectful across different social and cultural contexts.

“Is flowres.io committed to creating an inclusive workplace?”
  • flowres.io fosters an inclusive environment where every team member has the opportunity to grow and succeed. We value diverse perspectives and actively support employees from underrepresented backgrounds, promoting a fair and supportive work culture.
  • Our commitment to inclusivity extends beyond just workplace policies. We believe that a diverse team strengthens our platform, and we continuously work to create an environment where every voice is valued and where all team members can thrive.

“How does Flowres.io ensure it remains committed to DEI over time?”
  • DEI is a dynamic, ongoing commitment at Flowres.io. We regularly evaluate and enhance our DEI practices, both in our technology and within our team, to ensure we’re meeting the evolving needs of our users and fostering an inclusive workplace.
  • By staying engaged with DEI advancements and gathering regular feedback from our community, we ensure that Flowres.io remains respectful, relevant, and inclusive to the diverse communities we serve.