Plan & set up Invite
Use our Participation Management feature to share a meeting link, handle reminders and tech checks; across all participants – moderator, interpreter, observers, participants and your colleagues.
What use-cases clients use flowres for
Built for today’s product builders
flowres slots right in, for teams already using Zoom/Teams/Meet for user feedback on concepts/ packaging/ ads/ products/ claims.
Respondents stay on their familiar Zoom/Teams/Meet apps, Stakeholders observe discreetly in a Client Backroom equipped with internal chat, Interpreters feed observers with consumer verbatims. And you capture exact reactions that matter, turn transcripts into concise answers you can trace back to the clip.
Net-net: Version-to-version clarity, minus the sprint slow-down.
How it works
Run the sessions Screenshare
Moderators focus on the conversation in the session room. Observers use Backroom chat to send questions to Moderator. When a “meh” or “wow” moment happens, they hit the ‘Save moment’ tab, to build a reel..
Analyze & share AI
Transcripts are generated with accurate custom vocabulary (eg. ingredient names, clinical terms) and PII redaction. Ask AI Q&A for usability issues, desirability nuances or user-language. Run cross-tabs across versions/ segments in an Analysis Grid, then export clips and a onepager for your internal reporting.
Why Product & R&D teams choose flowres
Enterprise-ready
Suitable for privacy-sensitive and high-regulation businesses; with Role-based access, PII redaction and data that is not used to train LLMs.
Lower friction
No new meeting platform for respondents. Observers stay private; moderators aren’t juggling side-chats on random apps.
No-confusion, version-to-version comparison
Line up A/B/C variants against audience segments in an analysis grid. Spot patterns quickly; carry forward learnings to the next sprint.
Clear answers, with supporting evidence
AI Q&A returns direct answers with verbatim citations and deep links to the exact timestamp. So that Engineers and PMs can “see the moment,” not just read a note.
What a typical testing sprint looks like on flowres
Monday
AM
- Hypotheses finalized
- Sessions scheduled & invites sent
- Backroom roles assigned (moderator, observer, interpreter)
Tuesday
All day
- Two IDIs + one triad conducted
- 12 "Save Moments" clipped
- 3 clarifications routed to moderator in real-time
Wednesday
AM → PM
- AI Q&A identifies usability issues and desirability cues (by gender/segment)
- Analysis grid shows Version 2 as most appealing — reasons surfaced
Thursday
AM
- 3-minute reel + 1‑pager created
- Shared & reviewed with stakeholders
- Decision: Ship V2 as-is; retain V3 for next sprint
flowres capabilities Brand & Advertising teams love
Participation management
Single platform for invites, reminders, tech checks, video/ transcript import
Observer backroom
Internal chat
Audio only (optional)
Save Moments & Reel-making
In-the-moment evidence capture; so you can package the story in minutes.
Interactive transcripts
Custom vocabulary
PII redaction
human proof-checked (optional)
AI Q&A & analysis grids
Synthesis of issues voiced by participants
At a glance – what works/ what does not, across segments/versions
Agentic 5
They plan, tag, analyze, validate and quote… so you can spend more time thinking, less time coding and clicking.
Testimonials
Dean Stephens
Happy Talk Research
