Pre-session
Use our Participation Management feature to share a meeting link, route observers to the Backroom automatically, handle reminders and tech checks; across all parties involved.
It’s built by Qualitative researchers, for Qualitative Researchers
Single platform for invites, reminders, tech checks, video/ transcript import
Internal chat
Audio only (optional)
In-the-moment evidence capture; so you can package the story in minutes.
Custom vocabulary
PII redaction
human proof-checked (optional)
Synthesis of issues voiced by participants
At a glance – what works/ what does not, across segments/versions
They plan, tag, analyze, validate and quote… so you can spend more time thinking, less time coding and clicking.
Use our Participation Management feature to share a meeting link, route observers to the Backroom automatically, handle reminders and tech checks; across all parties involved.
Moderators focus on the conversation in the session room. Observers use Backroom chat to send questions to Moderator. When a “meh” or “wow” moment happens, they hit the ‘Save moment’ tab, to build a reel.
Transcripts are generated with accurate custom vocabulary (eg. ingredient names, clinical terms) and PII redaction. Ask AI Q&A for usability issues, desirability nuances or user-language. Run cross-tabs across versions/ segments in an Analysis Grid, then export clips and a one-pager for your internal reporting.
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Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!
No – respondents and your teams stay on Zoom/Teams/Meet. flowres layers on top of it, a backroom, AI transcription & analysis and reel-making.
Yes – each insight can be traced back to verbatim text and the exact video timestamp.
Yes – you can upload recordings or transcripts, to use the same grids and reels.
No. Instead, they watch in a private Backroom. Only the moderator sees their prompts.
Yes, live interpretation is built into the workflow. Clients are connected to live interpretation stream, while they are in the Backroom.