Curate worldclass insights, sans Ops drag

A purpose-built Qualitative Research layer sitting a top Zoom/Teams/Meet, that drastically cuts down Admin & Ops, and gets your team from interviews to evidence-backed debriefs, faster.

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Why agencies value flowres

It’s built by Qualitative researchers, for Qualitative Researchers

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Participation management

Single platform for invites, reminders, tech checks, video/ transcript import

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Observer backroom

Internal chat
Audio only (optional)

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Save Moments & Reel-making

In-the-moment evidence capture; so you can package the story in minutes.

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Interactive transcripts

Custom vocabulary
PII redaction
human proof-checked (optional)

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AI Q&A & analysis grids

Synthesis of issues voiced by participants
At a glance – what works/ what does not, across segments/versions

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Agentic 5

They plan, tag, analyze, validate and quote… so you can spend more time thinking, less time coding and clicking.​

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What kind of work are agencies using flowres for

  • Pitch-support and quick turnaround industry/ brand information seeking.
  • Pre-Quant, multimarket message/claim testing.
  • Creative checks – animatics, rough cuts, timing variations.
  • Pack and shelf checks for creative cues.
  • What running a typical session on flowres is like

    Pre-session

    Use our Participation Management feature to share a meeting link, route observers to the Backroom automatically, handle reminders and tech checks; across all parties involved.

    Running the session

    Moderators focus on the conversation in the session room. Observers use Backroom chat to send questions to Moderator. When a “meh” or “wow” moment happens, they hit the ‘Save moment’ tab, to build a reel.

    Wrapping up

    Transcripts are generated with accurate custom vocabulary (eg. ingredient names, clinical terms) and PII redaction. Ask AI Q&A for usability issues, desirability nuances or user-language. Run cross-tabs across versions/ segments in an Analysis Grid, then export clips and a one-pager for your internal reporting.

    Testimonials

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    Dean Stephens
    Happy Talk Research
    "There's very simple, easy to use AI-powered queries and summaries. Unlike some other platforms, flowres provides results in both a chat-based text format and an Excel-like grid, catering to different analysis needs. Easy one-click citations of insights and quotes with visual highlights of the exact quote so you can see exactly what contributed to the summary. There are some areas for improvement, such as the need for a easier upload process and the addition of download capabilities. Recent updates have already addressed some of these limitations. "
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    We are members of leading market research organizations

    Case Studies

    Case Study
    Driving 72% Cost Efficiency in Online Qualitative Fieldwork

    A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...

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    Case Study
    Unlocking Patient Insights using Qualitative Research Platforms in Healthcare

    Consumer insight platforms are not a new phenomenon. Yet, newer industries are discovering their potential, every day. Read on to see how companies use consumer insight platforms to up their insight-generation game.

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    Case Study
    Optimizing Incentive Distribution for Healthcare Research

    Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...

    Read more

    👋 24 x 5

    Live Tech Support

    We know there is a lot at stake when you conduct focus group. Flowres is intuitive and self-serve. Yet if you need, our support engineers can be made available on demand

    Improve Team Collaboration with flowres

    Automatic Transcription Languages We Support

    FAQ's

    Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!

    No – respondents and your teams stay on Zoom/Teams/Meet. flowres layers on top of it, a backroom, AI transcription & analysis and reel-making.

    Yes – each insight can be traced back to verbatim text and the exact video timestamp.

    Yes – you can upload recordings or transcripts, to use the same grids and reels.

    No. Instead, they watch in a private Backroom. Only the moderator sees their prompts.

    Yes, live interpretation is built into the workflow. Clients are connected to live interpretation stream, while they are in the Backroom.