Plan & set up Invite
Share a standard meeting link to invite colleagues, moderator, participants and interpreter. Participation management handles reminders and tech checks — observers are routed to the backroom automatically.
Why smart brand teams choose flowres
Single platform for tactical Qual
1. Real consumer reactions, no guesswork, fewer rewrites
Pressure-test positioning themes, claims and pack-designs on Zoom/Teams/Meet – no changes to existing meeting setup.
2. Clearer rationale for creative decisions – every reaction linked to in-the-moment clips
Internal stakeholders watching from a private backroom, document key moments as they occur, leave each session with evidence-backed answers.
3. Flexible engagement models
Go DiY (when budgets are tight) or run our Consultative model, pairing us with your preferred moderators and partners.
How it works
Collect raw data Screenshare
Present storyboards, animatics or packs over screenshare. Hit ‘save moment’ to capture the exact moment a reaction lands (or misses) and create reaction reels on-the-go.
Spot patterns & share AI
Ask AI Q&A for “what landed / what didn’t,” compare routes in an analysis grid, then export a 3-minute reel plus a 1-pager debrief.
flowres capabilities Brand & Advertising teams love
Participation management
Single platform for invites, reminders, tech checks, video/ transcript import
Observer backroom
Internal chat
Audio only (optional)
Save Moments & Reel-making
In-the-moment evidence capture; so you can package the story in minutes.
Interactive transcripts
Custom vocabulary
PII redaction
human proof-checked (optional)
AI Q&A & analysis grids
Synthesis of issues voiced by participants
At a glance – what works/ what does not, across segments/versions
Agentic 5
They plan, tag, analyze, validate and quote… so you can spend more time thinking, less time coding and clicking.
Testimonials
Dean Stephens
Happy Talk Research
