The good old ways are good enough, until they aren't. We plough our learnings from product development and client feedback, back into the Qualitative Research industry. How? By creating content that helps Qualitative folks discover, use and maximise the potential of paradigm shifts to build efficiencies and improve workflows.
Our MasterClass series is meant to share some, learn back some and eventually - keep pushing the Qualitative community forward; in adapting to Tech. These are interactive sessions led by hands-on practitioners. Zero pitching, zero fluff. Only shared experiences, basis actual work done, on how one can (possibly) leverage Tech in Qualitative Research.
A foundational session on robust qualitative analysis that can stand up to any scrutiny.
How to use AI tools to conduct Content Analysis faster.
How to craft clear, visual and compelling stories that resonate with stakeholders.
We believe it's a journey in-the-making. Various stakeholders have dived right in. Qual practitioners running experiments with AI. Clients who buy Qual going DiY for quick answers. Text Analytics experts beefing up the messy backend that Qual can create. Geeks that are trying to solve for Saracasm in Qualitative data.
flowres' latest MasterClass series* comprised 3 sessions designed for Qualitative practitioners who want rigor but want to also gain speed in insight-generation and storytelling.
Discover how Qualitative Data Analysis can help interpret complex, non-numerical data, providing valuable insights that numbers alone can't reveal.
Master the art of transforming unstructured Qualitative Data into actionable insights. Learn how data analysis in Qualitative studies can uncover hidden patterns, narratives and critical themes, all while sticking to deadlines.
Explore diverse Qualitative Data Analysis methods tailored to meet unique research goals. Delve into Qualitative content analysis, a methodical approach for interpreting complex communication patterns found in text, audio and visual data.
Boost Qualitative Research productivity and depth by leveraging cutting-edge AI tools and research assistants. Discover how AI streamlines complex tasks from data coding to pattern recognition, giving you more time to think through your key takeaways.
Equip them with Qualitative analysis methods such as content analysis and thematic coding to address real-world business questions. Learn how to generate AND communicate compelling insights.
Share practical knowledge through in-depth Qualitative case studies that showcase the transformative power of rigorous Qualitative analysis.