Online focus groups are moderated group discussions held over video instead of in a facility. A moderator guides the group while clients watch from a private backroom. flowres.io runs them on Zoom, with recruitment, transcription, AI analysis and slide export in the same workspace.
From backroom to insight – find it all in one place.
flowres.io is purpose-built for online focus groups, virtual focus groups, and online video focus groups, giving researchers, agencies, and brands everything they need to run faster, qualitative research, using smarter workflows.
Unlike general-purpose video tools, flowres.io's virtual focus group platform is built specifically for market research. That means: private observer backrooms, fraud-proof recruiting, SOC 2 security, and AI-powered analysis that turns hours of footage into rich, actionable insights, in minutes.
flowres.io has helped agencies achieve 72% cost efficiency in online qualitative fieldwork.
Explore the Virtual Focus Group platform →
| Feature | flowres.io | Discuss.io | Quillit (Civicom) | General Video Tools |
|---|---|---|---|---|
| Transparent Pricing | Available via email submission | Not available | Not available | Yes (Publicly listed) |
| Starting Price | $70 per credit | $199 for IDI / $299 for Groups | $225 per IDI / $425 for Groups | $0 - $20 (Basic/Pro) |
| Video Platform | Built on Zoom (Native feel) | Own technology (Learning curve) | Own technology (Learning curve) | Native (Zoom/Teams/Meet) |
| AI Enabled | Agentic AI (Plans, analyzes, & cites) | Generative AI (Summaries & personas) | AI Assistant (Chat with data & grids) | Varies (Basic summaries only) |
| Client Backroom | Yes (Internal chat & privacy mode) | Available | Available | No (Requires workarounds) |
| Video Clipping | Available | Available | No Available | No (Manual editing needed) |
| Analysis Grid | Chat & Grid (Top rated) | Chat format only | Chat format only | No |
“Analysis was actually really great... the platform learned and understood the conversation flow pretty soon and accurately. So when I prompted, it accurately answered the questions and provided quotes that accurately reflected what I was trying to capture. The synthesis reflected what I was hoping for summarize, as a moderator and analyst.”
“We used specialized platforms only for a few projects when clients demanded it. When I realized how much we had spent on these platforms in 2022, I decided to search for a better option. I spent days looking at several platforms out there, and the platform that I found to be meeting all our needs was flowres.”
“I took the same questions from my interview guideline and asked them to that collective set of 20-plus interviews. I was able to catch nuances- see the thread and the corresponding quotes. Digging in, uncovering, discovering. A perfect example of human-centered AI: I'm in the driver's seat.”
“What I appreciate most is that the technology doesn’t replace the researcher. We’re still reading, questioning, checking themes against the transcripts, looking for contradictory evidence, and discussing where our interpretations differ. flowres.io helps us get closer to the data and makes it easier to explore patterns across a large body of qualitative work. And that is exactly how I want to use AI in research: not to hand over thinking, but to give researchers more capacity to think.”
“There's so many examples of how supported we felt and how we really appreciated ways of working that you guys demonstrated to us. There's several times the Tech team went over and above, to help work with the tool.”
How Usability Sciences Group moved beyond “duct-tapey” UXR workflows by connecting familiar meeting tools with research-specific capabilities; creating a more seamless way to run remote UX research...
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Analysing 20+ qualitative interviews goes beyond finding themes. It's about connecting those themes, uncovering nuances, finding the right evidence and turning it into a coherent story... usually with a tight deadline looming large...
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A leading player in Video Gaming liked flowres.io's Zoom + Backroom setup. However, their everyday research requirements needed Okta. Here’s how we built SSO-only sign-in, so confidential projects could go live...
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A case study on simplifying online qualitative research: how a UK research agency reduced platform admin and access friction with flowres.io...
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Fast-moving CPG markets require rapid feedback loops, but manual video scrubbing was holding this research team back. Here's how they standardized their report templates, produced showreels simultaneously during fieldwork; thus slashing turnaround time to 8 hours...
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An AI-based learning platform was running a 60-engineer team and 12 UX researchers, with feedback often due the same day. Manual clip-cutting from long sessions was slowing analysis down, and every JIRA ticket needed video proof attached. To keep pace, the team rebuilt how evidence moved from session to sprint...
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A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...
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Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...
Read moreflowres.io is built for any organization involved in qualitative research, full-service market research agencies, boutique agencies, universities, government/private institutions, panel providers and data collection partners.
By default, flowres.io is integrated with Zoom. For large-scale enterprise customers, we are tech-ready for integration with Google Meet & MS Teams.
We offer automated transcription across English and major languages at industry-standard accuracy. On a need-to-use basis, we also provide human proofreading services for transcripts of online focus groups.
flowres.io is designed to be cost-effective with flexible plans. Request our prices here
flowres.io is built with collaboration in mind. We allow unlimited users including your suppliers per flowres.io purchase.
flowres.io is purpose-built for qualitative research. Unlike general video tools, it includes a private observer backroom, AI-powered transcription and analysis, fraud-proof recruiting support, SOC 2 security, and 24x5 live support, everything a virtual focus group demands, in one platform.
When you run an online video focus group on flowres.io, the session is automatically recorded and transcribed. Observers watch from a private backroom. After the session, AI instantly generates summaries, highlights, and clip reels so your team can debrief in minutes, not days.
flowres.io is SOC 2 Type II certified, with encryption in transit and at rest, SSO/SAML, role-based access, and full CPRA/CCPA compliance. For healthcare research, we offer HIPAA readiness and BAA on request.
We provide onboarding assistance, free meeting help for the first couple of sessions, and dedicated 24x5 support. Expect answers within 5 minutes. Dedicated on-session support is available at $50 for IDIs and $125 for focus groups.
Simply sign up for a free trial or book a demo with our team. You can also explore our Market Research Software platform for a full overview of flowres.io's capabilities.