About us
flowres is a qualitative research platform designed for and by researchers. It seamlessly integrates with Zoom, Teams, and Meet, ensuring minimal disruption for participants and clients. Powered by ChatGPT, Claude, and Gemini, it accelerates insight generation and inspires impactful storytelling.
Our Story
Our journey started as myMRPlace.com, which we built to solve market-access problems for local and global research professionals. While building myMRPlace, we discovered other researcher needs such as supplier identification, curation and management; which resulted in us building myTranscriptionPlace.comAs we continued working with clients, we observed the drag of Project Management and how Qualitative Research practitioners commonly end up spending a disproportionate amount of time on it. This realization resulted in us building flowres.
Started operations as myMRPlace
Scaled to 550+ suppliers spread across 80 countries
Incorporated in US
Recognizing growing need for organized, end-to-end transcription, pivoted to myTranscriptionPlace
4000+ FGDs/ DIs transcribed
Value-added flowres.io as a tech platform, forward integrating myTranscriptionPlace
Launched Qualitative Data Analysis (QDA) services
Launched flowresAI, purpose-built Generative AI for analysis and reporting of Qualitative Research
Our Tenets
We breathe and live principles around which all our efforts revolve – be it outreach, feature development, customer service or client satisfaction.
Tech-agile
Embedding into your existing tech stack, rather than bloating it with new tech; thus simplifying your onboarding
Human-centric AI
Rather than paying lip-service to the buzzword that ‘AI’ has become; we keep the researcher at the centre of the tech; making features that are intuitive and guided by the researcherTeam flowres
Your team at flowres is a balance of industry experience and tech expertise. We are fueled by the passion for all things ResTech and genuinely believe that it can cause a paradigm shift in the way data is collected, managed, analyzed and archived.
Jiten Madia
(Founder & CEO)
A Chicago Booth alumnus and trained Qualitative researcher-turned-entrepreneur, Jiten previously worked with top-tier Market Research players like Nielsen, Ipsos and held client-side stints with Fortune 500 companies like John Deere and Bajaj Auto. He started his career as transcriber and analyst and has worked across research and Consumer Insights hierarchies.
Kawalpreet Juneja
(Co-Founder & CTO)
KP is best described as a technologist architecting complex platforms to make life simpler for customers. Startups are his natural habitat, where he relishes the challenge of finding the right balance between rapidly developing new features vs deploying them in a scalable manner. Loved for his creative problem-solving skills, dependability and above all, his passion for addressing real-world business needs.
Maniish Karve
(Co-founder & CGO)
A market research (MR) operations professional, Maniish has specialized in setting up new practices and scaling Quantitative operations for some of the largest MR agencies in the world. Specializing in Data Analytics, he has also worked with Fortune500 Retail giants, solving problems related to dynamic pricing, inventory and customer segmentation. Adjectives aside, he is a wildlife and astronomy enthusiast and passionate about football (COYG!), and P.G. Wodehouse.
Ushma Kapadia
(Content & Marketing)
Ushma brings together diverse yet connected skillsets, gained through a strong background in Qualitative Research, Social Media Analytics & B2B SaaS, to support flowres.io's Communication efforts. In her previous stints, Ushma led Qualitative & Social Media Analytics teams across global agencies (Kantar, Nielsen) and startups alike. Her work footprint spans India, SouthEastAsia, Middle East & Africa. She holds MBAs from NMIMS, Mumbai and CRKIMR, Mumbai. When not at work, you'd find her going down crossword and Sudoko rabbit-holes.
Shivam Magarde
(Co-founder & Designer)
With over 6 years’ experience under his belt, Shivam lives and breathes Design into our products and digital assets. As a Startup-native designer and developer, designing is like magic to Shivam - he truly belies in bringing smiles to stakeholders, by converting their imagination into visual reality. He holds a B.Tech degree in Computer Science Engineering, providing a strong technical foundation that complements his design expertise.