Built for qual, works with your current survey stack
flowres.io is a qualitative research platform that runs conversations – groups, IDIs, digital tasks. Keep your market survey software for quant at scale; while relying on flowres.io to turn conversational (qual) data into proof that stakeholders can trust.
What you can do in flowres.io
Observer backroom
Run online sessions with a calm backroom, show stimulus, get time-stamped observer notes, make clips during sessions.
Save Moments & Reel-making
Produce evidence fast… get transcripts with speaker labels, fetch clips on one-click, curate 90-second reels.
AI Q&A & analysis grids
Curate insights, stitching themes → quotes → time-codes, all together.
Agentic 5
Use for text and non-text data-capture, add lightweight pre/post tasks, where required.
Integrations and Controls
Open APIs, clean exports into CRM, Panel, BI, other market survey software.
See Features
Testimonials
Testimonials
“Analysis was actually really great... the platform learned and understood the conversation flow pretty soon and accurately. So when I prompted, it accurately answered the questions and provided quotes that accurately reflected what I was trying to capture. The synthesis reflected what I was hoping for summarize, as a moderator and analyst.”
Mark Liechthammer
Founder, Iron Bloom Partners“flowres.io helps research teams review transcripts, ask better questions, and reach insights faster.”
Shannon Crocker
NRGMR“Oh, I loved the 'Clear chat' option, it's definitely something we would want to continue. It's is super helpful for us just because sometimes our clients are super chatty and I'd like to have a clean room each time they enter a room... I think is just gives us a little bit of a professional edge.”
Heather Cuff
Senior Associate Consultant, Qualitative Research, Strategic Research Insights“There's so many examples of how supported we felt and how we really appreciated ways of working that you guys demonstrated to us. There's several times the Tech team went over and above, to help work with the tool.”
Graciela
Inflow Insights“A smoother way to understand research data, capture insights, and move from transcripts to decisions.”
Idil Cakim
Founder of Irisflex“In terms of time-saving and being able to put the deck together - what would have taken 4 days was completed in merely 4 hours, which is a big "Wow!". For the team, that's a lot of time-saving. And clearly a quality-check tick mark on the analysis.”
Chithra Parthasarathi
Associate Research Director, Ormax“One of the things I like about how you're structured... we're a small company, so the flexibility of per-interview usage is a big plus for us. Having the transcript, the summary and comparative analysis was super-helpful.”
Brian Dunbar
President, Real Talk Insights“When it comes to Zoom, it's a lot more for me to download everything. With flowres, I was able to access recordings pretty quickly.”
Tami & Jen
Tami - Sr. Project Manager, Opinions LTD“Analysis was actually really great... the platform learned and understood the conversation flow pretty soon and accurately. So when I prompted, it accurately answered the questions and provided quotes that accurately reflected what I was trying to capture. The synthesis reflected what I was hoping for summarize, as a moderator and analyst.”
Mark Liechthammer
Founder, Iron Bloom Partners“flowres.io helps research teams review transcripts, ask better questions, and reach insights faster.”
Shannon Crocker
NRGMR“Oh, I loved the 'Clear chat' option, it's definitely something we would want to continue. It's is super helpful for us just because sometimes our clients are super chatty and I'd like to have a clean room each time they enter a room... I think is just gives us a little bit of a professional edge.”
Heather Cuff
Senior Associate Consultant, Qualitative Research, Strategic Research Insights“There's so many examples of how supported we felt and how we really appreciated ways of working that you guys demonstrated to us. There's several times the Tech team went over and above, to help work with the tool.”
Graciela
Inflow Insights“A smoother way to understand research data, capture insights, and move from transcripts to decisions.”
Idil Cakim
Founder of Irisflex“In terms of time-saving and being able to put the deck together - what would have taken 4 days was completed in merely 4 hours, which is a big "Wow!". For the team, that's a lot of time-saving. And clearly a quality-check tick mark on the analysis.”
Chithra Parthasarathi
Associate Research Director, Ormax“One of the things I like about how you're structured... we're a small company, so the flexibility of per-interview usage is a big plus for us. Having the transcript, the summary and comparative analysis was super-helpful.”
Brian Dunbar
President, Real Talk Insights“When it comes to Zoom, it's a lot more for me to download everything. With flowres, I was able to access recordings pretty quickly.”
Tami & Jen
Tami - Sr. Project Manager, Opinions LTDWe are members of leading market research organizations
Case Studies
A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...
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Consumer insight platforms are not a new phenomenon. Yet, newer industries are discovering their potential, every day. Read on to see how companies use consumer insight platforms to up their insight-generation game.
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Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...
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Live Tech Support
We know there is a lot at stake when you conduct focus group. Flowres is intuitive and self-serve. Yet if you need, our support engineers can be made available on demand
Automatic Transcription Languages We Support
FAQ's
Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!
What job is each tool built to do?
Market survey software measures at scale (tracking, sizing, quotas, dashboards). An online qualitative platform captures with moderator-led conversations AND explains the “why”. In a sense, it mimics online, a typical qual face-to-face interaction.
Can market survey software or customer research software do qualitative research?
Yes, but not efficiently. Market Survey software can collect structured open-ends, but isn’t built for free-flowing, Moderator-led conversations. Advisable to use a dedicated online qualitative platform for depth, then connect it to market survey software or customer research software.
Will flowres.io replace our market survey software?
No. Market survey software (quant) measures at scale eg. brand trackers, market sizing. flowres.io is a qual hub. You get to choose – use separately or connect the two, for a complete Insights ecosystem.
What are the primary outputs of each type of platform?
Market Research platform: crosstabs, dashboards, significance tests. Online Qual platform: highlight reels, quotes linked to time-codes, evidence boards that can be plugged directly into debriefs.
When should I choose market survey software first?
When you need structured measurement eg. NPS, concept screening, tracking, or segment sizing.
When should I choose an online qualitative platform first?
When you need language, motives, usability, and in-context behavior eg. claims testing, creative development, packaging research.
What’s a sensible rollout for first-time buyers?
Start with software that addresses your upcoming business decisions. If you’re seeking answers to why, start with qualitative research platforms. If you need confidence in size, start with market survey software, then connect both, for a comprehensive view.