flowres.io is a qualitative research platform that conducts online qualitative research - groups, IDIs, digital tasks. Keep your market survey software for quant at scale; while relying on flowres.io to turn conversational (qual) data into proof that stakeholders can trust.
Find participants easily from respondent.io panel without leaving flowres.io. Distribute incentives effortlessly through Tremendous.
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Avoid double effort of scheduling. Meetings booked in Calendly/ MS booking gets created simultaneously on flowres through our email bot.
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Avoid learning curve for participants. Fully integrated with popular tools. So your sessions stays in Zoom, Teams and Meet, without compromising on qualitative work specific features like client backroom.
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Dedicated backroom to observe participants & communicate with moderator, without disrupting participants. ‘ privacy. Messaging that simplifies:
Observers can save interesting moments for quick retrieval of relevant discussion moments.
No loss of in the moment insights. Jot down observations and key takeaways right in the notepad within backroom.
Toggle in real-time between original audio and professional interpretation.
Generate accurate transcripts in 19+ languages.
Pre-load industry-specific jargon or brand names to ensure maximum transcription accuracy.
Easily prepare data for analysis: change speaker names, find and replace misspelt words, all with one click.
Human proof-reading available as required.
Fully traceable chat as well as grid analysis supported with verbatims and video clips for instant verification
Provide study context, Explore data in chat or ask same questions to multiple transcripts in Grid.
Headstart your report writing journey with agentic automated analysis.
Unlike generic LLMs, flowresAI runs multiple passes across every transcript, counting mentions and verifying each against source.
Save insight-rich quotes/ themes, clips, analysis, anything.
Analyze in flowres.io, fetch data in PowerPoint. Skip the copy paste marathon.
Sharpen your storytelling. Ask AI to visualize selected data to get editable slides.
Create slides in your own template, skip the editing gruntwork.
Cut VoC clips and reels through
“Analysis was actually really great... the platform learned and understood the conversation flow pretty soon and accurately. So when I prompted, it accurately answered the questions and provided quotes that accurately reflected what I was trying to capture. The synthesis reflected what I was hoping for summarize, as a moderator and analyst.”
“We used specialized platforms only for a few projects when clients demanded it. When I realized how much we had spent on these platforms in 2022, I decided to search for a better option. I spent days looking at several platforms out there, and the platform that I found to be meeting all our needs was flowres.”
“I took the same questions from my interview guideline and asked them to that collective set of 20-plus interviews. I was able to catch nuances- see the thread and the corresponding quotes. Digging in, uncovering, discovering. A perfect example of human-centered AI: I'm in the driver's seat.”
“There's so many examples of how supported we felt and how we really appreciated ways of working that you guys demonstrated to us. There's several times the Tech team went over and above, to help work with the tool.”
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Read moreMarket survey software measures at scale (tracking, sizing, quotas, dashboards). An online qualitative platform captures with moderator-led conversations AND explains the “why”. In a sense, it mimics online, a typical qual face-to-face interaction.
Yes, but not efficiently. Market Survey software can collect structured open-ends, but isn’t built for free-flowing, Moderator-led conversations. Advisable to use a dedicated online qualitative platform for depth, then connect it to market survey software or customer research software.
No. Market survey software (quant) measures at scale eg. brand trackers, market sizing. flowres.io is a qual hub. You get to choose – use separately or connect the two, for a complete Insights ecosystem.
Market Research platform: crosstabs, dashboards, significance tests. Online Qual platform: highlight reels, quotes linked to time-codes, evidence boards that can be plugged directly into debriefs.
When you need structured measurement eg. NPS, concept screening, tracking, or segment sizing.
When you need language, motives, usability, and in-context behavior eg. claims testing, creative development, packaging research.
Start with software that addresses your upcoming business decisions. If you’re seeking answers to why, start with qualitative research platforms. If you need confidence in size, start with market survey software, then connect both, for a comprehensive view.