Built for qual, works with your current survey stack

flowres.io is a qualitative research platform that runs conversations – groups, IDIs, digital tasks. Keep your market survey software for quant at scale; while relying on flowres.io to turn conversational (qual) data into proof that stakeholders can trust.

flowres observer backroom
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What you can do in flowres.io

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Observer backroom

Run online sessions with a calm backroom, show stimulus, get time-stamped observer notes, make clips during sessions.

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Save Moments & Reel-making

Produce evidence fast… get transcripts with speaker labels, fetch clips on one-click, curate 90-second reels.

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AI Q&A & analysis grids

Curate insights, stitching themes → quotes → time-codes, all together.

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Agentic 5

Use for text and non-text data-capture, add lightweight pre/post tasks, where required.

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Integrations and Controls

Open APIs, clean exports into CRM, Panel, BI, other market survey software.

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Testimonials

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Dean Stephens
Happy Talk Research
"There's very simple, easy to use AI-powered queries and summaries. Unlike some other platforms, flowres provides results in both a chat-based text format and an Excel-like grid, catering to different analysis needs. Easy one-click citations of insights and quotes with visual highlights of the exact quote so you can see exactly what contributed to the summary. There are some areas for improvement, such as the need for a easier upload process and the addition of download capabilities. Recent updates have already addressed some of these limitations. "
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We are members of leading market research organizations

Case Studies

Case Study
Driving 72% Cost Efficiency in Online Qualitative Fieldwork

A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...

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Case Study
Unlocking Patient Insights using Qualitative Research Platforms in Healthcare

Consumer insight platforms are not a new phenomenon. Yet, newer industries are discovering their potential, every day. Read on to see how companies use consumer insight platforms to up their insight-generation game.

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Case Study
Optimizing Incentive Distribution for Healthcare Research

Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...

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Live Tech Support

We know there is a lot at stake when you conduct focus group. Flowres is intuitive and self-serve. Yet if you need, our support engineers can be made available on demand

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Automatic Transcription Languages We Support

FAQ's

Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!

Have more questions?

Market survey software measures at scale (tracking, sizing, quotas, dashboards). An online qualitative platform captures with moderator-led conversations AND explains the “why”. In a sense, it mimics online, a typical qual face-to-face interaction.

Yes, but not efficiently. Market Survey software can collect structured open-ends, but isn’t built for free-flowing, Moderator-led conversations. Advisable to use a dedicated online qualitative platform for depth, then connect it to market survey software or customer research software.

No. Market survey software (quant) measures at scale eg. brand trackers, market sizing. flowres.io is a qual hub. You get to choose – use separately or connect the two, for a complete Insights ecosystem.

Market Research platform: crosstabs, dashboards, significance tests. Online Qual platform: highlight reels, quotes linked to time-codes, evidence boards that can be plugged directly into debriefs.

When you need structured measurement eg. NPS, concept screening, tracking, or segment sizing.

When you need language, motives, usability, and in-context behavior eg. claims testing, creative development, packaging research.

Start with software that addresses your upcoming business decisions. If you’re seeking answers to why, start with qualitative research platforms. If you need confidence in size, start with market survey software, then connect both, for a comprehensive view.