Client Backroom

Deliver clean, seamless, error-free client backrooms

flowres provides a virtual backroom experience rooted in simplicity, seamless collaboration and consistency. Access a client-only backroom, where your stakeholders can observe participants and chat with the moderator... all without interfering in the ongoing data-collection. Think of it as a dedicated communication window between observers and moderators/ translators, where observers can also save interesting moments, in-the-moment.

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flowresAI observer backroom

Trusted across industry leaders

Why agencies value flowres

It’s built by Qualitative researchers, for Qualitative Researchers

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Participation management

Single platform for invites, reminders, tech checks, video/ transcript import

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Observer backroom

Internal chat
Audio only (optional)

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Save Moments & Reel-making

In-the-moment evidence capture; so you can package the story in minutes.

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Interactive transcripts

Custom vocabulary
PII redaction
human proof-checked (optional)

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AI Q&A & analysis grids

Synthesis of issues voiced by participants
At a glance – what works/ what does not, across segments/versions

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Agentic 5

They plan, tag, analyze, validate and quote… so you can spend more time thinking, less time coding and clicking.​

Features

Our Client Love

Interpretation (Live translation)

Interpretation (Live translation)

If there is an interpreter arranged, observers can have a choice of listening to the original audio or interpreted audio.

File sharing in backroom

File sharing

Single-click sharing of media files with the moderators, in real-time. Perfect for those near-instant, iterative runs to collect participant reactions to various stimulus and ideas.

Unlimited observers

No restriction on number of observers

Unlimited observers can join the backroom and be part of the meeting.

Eureka moment

Eureka moment

Bookmark your favorite moments to visit them later. Download 30-second clips for each saved eureka moment.

Testimonials

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Dean Stephens
Happy Talk Research
"There's very simple, easy to use AI-powered queries and summaries. Unlike some other platforms, flowres provides results in both a chat-based text format and an Excel-like grid, catering to different analysis needs. Easy one-click citations of insights and quotes with visual highlights of the exact quote so you can see exactly what contributed to the summary. There are some areas for improvement, such as the need for a easier upload process and the addition of download capabilities. Recent updates have already addressed some of these limitations. "
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We are members of leading market research organizations

Secure, Compliant and Privacy Friendly

Your data security is our top priority. Flowres is GDPR-compliant and ISO 27001 certified, ensuring top-tier data security. Our platform operates as a secure, walled garden—your data is safeguarded and never used for training any large language models (LLMs). Built on robust infrastructure like AWS, our platform guarantees the highest level of protection.

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Built for Team Work

Invite team members and grant them instant project access to specified project. Seamlessly share meetings, transcripts, AI analysis and more- all in one place.

flowres observer backroom

Case Studies

Case Study
Driving 72% Cost Efficiency in Online Qualitative Fieldwork

A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...

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Case Study
Unlocking Patient Insights using Qualitative Research Platforms in Healthcare

Consumer insight platforms are not a new phenomenon. Yet, newer industries are discovering their potential, every day. Read on to see how companies use consumer insight platforms to up their insight-generation game.

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Case Study
Optimizing Incentive Distribution for Healthcare Research

Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...

Read more

FAQ's

Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!

Have more questions?

flowres is built for any organization/business involved in any form of Qualitative Research – full-service market research agencies, boutique agencies, universities, government/ private institutions, data collection partners. We are equipped to cover in-depth interviews (IDIs), focus groups and ethnographic studies.​

By default, flowres is integrated with Zoom. For large-scale, enterprise customers; we are tech-ready for integration with Google Meet & MS Teams.​

We offer automated transcription across English and major European languages, where we offer industry-standard accuracy. ​

On a need-to-use basis, we also provide services to correct automated transcription with human proofreading.​

flowres is designed to be cost-effective with flexible plans that fit the varying demands of market research agencies. Refer to our pricing for more details

flowres is built with your collaboration needs in mind. We allow unlimited users, including your suppliers per flowres purchase.​

flowres work in conjunction with popular online platforms. You don’t need the costly support that other tools force upon you.

Our AI tools are designed to complement, not replace, human judgment. Researchers can trace insights back to verbatim conversations, ensuring transparency and accuracy.

We prioritize data security with robust encryption and compliance with global privacy standards to keep your research data safe.

We understand the hassle and effort of learning new platforms. We provide onboarding assistance to all the users to develop familiarity with the website. We also provide free meeting assistance for the first couple of sessions. There is a dedicated customer support team for answering user questions 24x5. Users can expect answers within 5 minutes. For all the meetings scheduled on the platform, we ensure support is much faster. Dedicated support is available at 50 USD for IDI and 125 USD for focus groups.

Simply sign up on our website to start your free trial or schedule a demo with our team to explore how Flowres can transform your research process.

Yes, we provide training to every user. Detailed tutorials, webinars, and one-on-one training to help you get the most out of flowres.

Yes. You can. However, in that case, you would forfeit your unutilised credits.

Yes. We allow companies with subscription to add as many users as needed. ​