Client Backroom
Deliver clean, seamless, error-free client backrooms
flowres provides a virtual backroom experience rooted in simplicity, seamless collaboration and consistency. Access a client-only backroom, where your stakeholders can observe participants and chat with the moderator... all without interfering in the ongoing data-collection. Think of it as a dedicated communication window between observers and moderators/ translators, where observers can also save interesting moments, in-the-moment.
Trusted across industry leaders
Why agencies value flowres
It’s built by Qualitative researchers, for Qualitative Researchers
Participation management
Single platform for invites, reminders, tech checks, video/ transcript import
Observer backroom
Internal chat
Audio only (optional)
Save Moments & Reel-making
In-the-moment evidence capture; so you can package the story in minutes.
Interactive transcripts
Custom vocabulary
PII redaction
human proof-checked (optional)
AI Q&A & analysis grids
Synthesis of issues voiced by participants
At a glance – what works/ what does not, across segments/versions
Agentic 5
They plan, tag, analyze, validate and quote… so you can spend more time thinking, less time coding and clicking.
Features
Our Client Love
Interpretation (Live translation)
If there is an interpreter arranged, observers can have a choice of listening to the original audio or interpreted audio.
File sharing
Single-click sharing of media files with the moderators, in real-time. Perfect for those near-instant, iterative runs to collect participant reactions to various stimulus and ideas.
No restriction on number of observers
Unlimited observers can join the backroom and be part of the meeting.
Eureka moment
Bookmark your favorite moments to visit them later. Download 30-second clips for each saved eureka moment.
Testimonials
Mark Liechthammer
Founder, Iron Bloom Partners“Analysis was actually really great... the platform learned and understood the conversation flow pretty soon and accurately. So when I prompted, it accurately answered the questions and provided quotes that accurately reflected what I was trying to capture. The synthesis reflected what I was hoping for summarize, as a moderator and analyst.”
Shannon Crocker
NRGMR“We used specialized platforms only for a few projects when clients demanded it. When I realized how much we had spent on these platforms in 2022, I decided to search for a better option. I spent days looking at several platforms out there, and the platform that I found to be meeting all our needs was flowres.”
Idil Cakim
Founder of Irisflex“I took the same questions from my interview guideline and asked them to that collective set of 20-plus interviews. I was able to catch nuances- see the thread and the corresponding quotes. Digging in, uncovering, discovering. A perfect example of human-centered AI: I'm in the driver's seat.”
Dr. Lori Walker
Director of Learning & Research“What I appreciate most is that the technology doesn’t replace the researcher. We’re still reading, questioning, checking themes against the transcripts, looking for contradictory evidence, and discussing where our interpretations differ. flowres.io helps us get closer to the data and makes it easier to explore patterns across a large body of qualitative work. And that is exactly how I want to use AI in research: not to hand over thinking, but to give researchers more capacity to think.”
Graciela Valanju
Inflow Insights“There's so many examples of how supported we felt and how we really appreciated ways of working that you guys demonstrated to us. There's several times the Tech team went over and above, to help work with the tool.”
We are members of leading market research organizations
Secure, compliant, and privacy-first
Data security is our top priority. flowres.io is GDPR-compliant and ISO 27001 certified, ensuring top-tier data security.
The platform operates as a secure, walled garden; your data is safeguarded and never used to train any large language model (LLM).
Built on robust AWS infrastructure, flowres.io guarantees the highest level of protection for every virtual focus group you run.
Built for team collaboration across every project
Invite team members and grant them instant project access. Seamlessly share meetings, transcripts, AI analysis, and more, all in one place. flowres.io is the consumer insights platform that keeps your entire team aligned, from fieldwork through to final debrief.
Analysing 20+ qualitative interviews goes beyond finding themes. It's about connecting those themes, uncovering nuances, finding the right evidence and turning it into a coherent story... usually with a tight deadline looming large...
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A leading player in Video Gaming liked flowres.io's Zoom + Backroom setup. However, their everyday research requirements needed Okta. Here’s how we built SSO-only sign-in, so confidential projects could go live...
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How do you help clients turn ongoing consumer conversations into actionable insights? One marketing & insights team used flowres.io to capture, synthesize and find evidence from real-world consumer conversations, across various environs...
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A case study on simplifying online qualitative research: how a UK research agency reduced platform admin and access friction with flowres.io...
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Fast-moving CPG markets require rapid feedback loops, but manual video scrubbing was holding this research team back. Here's how they standardized their report templates, produced showreels simultaneously during fieldwork; thus slashing turnaround time to 8 hours...
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An AI-based learning platform was running a 60-engineer team and 12 UX researchers, with feedback often due the same day. Manual clip-cutting from long sessions was slowing analysis down, and every JIRA ticket needed video proof attached. To keep pace, the team rebuilt how evidence moved from session to sprint...
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A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...
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Consumer insight platforms are not a new phenomenon. Yet, newer industries are discovering their potential, every day. Read on to see how companies use consumer insight platforms to up their insight-generation game.
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Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...
Read moreFAQs
Who is flowres.io made for?
flowres.io is built for any organization/business involved in any form of Qualitative Research – full-service market research agencies, boutique agencies, universities, government/ private institutions, data collection partners. We are equipped to cover in-depth interviews (IDIs), focus groups and ethnographic studies.
Can flowres.io integrate with other tools like Zoom, Teams or Google Meet?
By default, flowres.io is integrated with Zoom. For large-scale, enterprise customers; we are tech-ready for integration with Google Meet & MS Teams.
Which languages does flowres.io support?
We offer automated transcription across English and major European languages, where we offer industry-standard accuracy.
On a need-to-use basis, we also provide services to correct automated transcription with human proofreading.
How much does flowres.io cost?
flowres.io is designed to be cost-effective with flexible plans that fit the varying demands of market research agencies. Refer to our pricing for more details
At a time, how many people in my team can use flowres.io?
flowres.io is built with your collaboration needs in mind. We allow unlimited users, including your suppliers per flowres.io purchase.
How is flowres.io more cost-effective than other qualitative video-conferencing platforms?
flowres.io work in conjunction with popular online platforms. You don’t need the costly support that other tools force upon you.
Can flowres.io’ AI replace human element in insights generation?
Our AI tools are designed to complement, not replace, human judgment. Researchers can trace insights back to verbatim conversations, ensuring transparency and accuracy.
How secure is my data on flowres.io?
We prioritize data security with robust encryption and compliance with global privacy standards to keep your research data safe.
What kind of customer support does flowres.io offer?
We understand the hassle and effort of learning new platforms. We provide onboarding assistance to all the users to develop familiarity with the website. We also provide free meeting assistance for the first couple of sessions. There is a dedicated customer support team for answering user questions 24x5. Users can expect answers within 5 minutes. For all the meetings scheduled on the platform, we ensure support is much faster. Dedicated support is available at 50 USD for IDI and 125 USD for focus groups.
How do I get started with flowres.io?
Simply sign up on our website to start your free trial or schedule a demo with our team to explore how flowres.io can transform your research process.
Do you offer training for new users?
Yes, we provide training to every user. Detailed tutorials, webinars, and one-on-one training to help you get the most out of flowres.io.
What if I don't have work, can I stop the subscription?
Yes. You can. However, in that case, you would forfeit your unutilised credits.
Do you allow unlimited users for subscription?
Yes. We allow companies with subscription to add as many users as needed.