MRS Award MRS Operations Awards 2025 Finalist

Qualitative Research Platform for Live Research, AI Enabled Analysis and Reporting

Stop overpaying for clunky qualitative research platforms.

Why flowres.io Stands Out in Qualitative Research Software

Built to maximize researcher control over the qual process. Automated to remove tedious work.

Multiple qual projects, one centralized platform

Central Workspace

Manage the entire project lifecycle in one dashboard, from scheduling to final reporting.

No Learning Curve

Integrate with Zoom, Teams, or Google Meet, so participants can join with the tools they already know.

Multi Account Sync

Connect multiple Zoom accounts to run overlapping focus groups without any conflict.

Live Customer Research & Observation, Interactive Transcription

Client Backroom

Enable a real-time, encrypted window to observe or communicate discreetly with the moderator.

Moderator Probes

Use @mention to nudge only the moderator with an audio notification without leaving the meeting window.

Interpretation Support

Toggle in real-time between original audio and professional interpretation streams.

Multilingual Support

Generate accurate transcripts in 19+ languages and refine them with our in-built interactive editor.

Custom Vocabulary

Pre-load industry-specific jargon or brand names to ensure maximum AI accuracy.

Click-to-Video

Navigate your video recordings instantly by clicking any line in the transcript.

Qualitative Data Analysis Using AI

GenAI-Enabled Analysis & Reporting

Use advanced agents to plan, tag, and analyze data to reduce the "grunt work" of coding.

Q&A with Traceability

Ask questions across multiple transcripts and get answers with direct links back to the source of the video and quotes.

Side-by-Side Comparison

Compare responses across segments or cohorts using a structured analysis grid.

Data-to-Evidence: Key Moments Captured Real-Time

One-Click Bookmarks

Capture "Eureka Moments" during live sessions with a single click.

Snippet Reels

Sort captured moments with filters and tags to create polished highlight reels for client presentations.

Why Clients Love Us

Participation Management

Manage custom email invites, automate call/text reminders, and run tech checks.

Incentive Tracking

Verify attendance and manage payout status to eliminate manual follow-ups.

Reporting Ready Outputs

Export analysis grids to Excel and AI chat summaries as Word docs with all citations intact.

24×5 Customer Support

With an average response time of 31 seconds, we're available (literally) round-the-clock.

Testimonials

Proof of Performance

flowres
Dean Stephens
Happy Talk Research
"There's very simple, easy to use AI-powered queries and summaries. Unlike some other platforms, flowres provides results in both a chat-based text format and an Excel-like grid, catering to different analysis needs. Easy one-click citations of insights and quotes with visual highlights of the exact quote so you can see exactly what contributed to the summary. There are some areas for improvement, such as the need for a easier upload process and the addition of download capabilities. Recent updates have already addressed some of these limitations. "
flowres
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Secure & Compliant Infrastructure

Certified Security

ISO 27001 certification and GDPR-ready infrastructure for enterprise-grade compliance.

Enhanced Privacy

HIPAA-friendly features, including audio-only streams and PII redaction capabilities.

Data Sanctity

AWS-hosted, SSL-certified infrastructure for secure data handling and storage.

We are members of leading market research organizations

Ready to transform your qualitative research workflow?

Book a free demo session today.

Schedule a Demo

FAQs About Qualitative Research Software

A qualitative research platform provides a unified workspace to manage the entire lifecycle of interviews and focus groups, from scheduling and conducting sessions to AI-enabled analysis and reporting.

Researchers use qualitative research software to manage live sessions, collaborate with moderators & observers, transcribe audio or video, and transform it into evidence-backed reports. ​

AI for qualitative research automates time-consuming tasks like transcription, thematic coding, and sentiment synthesis while keeping every insight linked to the original video source.

AI functions as a high-powered assistant that removes manual "grunt work," but human researchers remain essential for guiding interpretation and final insight development.

An online qualitative research platform provides research-specific tools like private client backrooms, @mention moderator alerts and interactive transcripts, AI analysis, grids & reporting that standard video tools lack.

Yes. flowres operates as a smart layer atop Zoom, Teams, and Meet, allowing your team to work in familiar environments without installing new software.

While flowres is a leading qualitative research platform for conversations, its analysis grids help quantify sentiments, making it the perfect partner for open-endeds captured by your existing survey tools.

Yes. The platform supports automatic transcription and translation for 19+ languages, including custom vocabulary for industry-specific jargon and live interpretation channels.