flowres.io is customer research software built for qualitative research users. It runs focus groups, in-depth interviews and digital tasks, then uses AI to analyse every conversation and surface the insight that matters. From recruitment to debrief, everything lives in one place.
Most customer research software is either a survey tool that cannot handle open conversation or a video platform repurposed for research. Instead, flowres.io is purpose-built as an online market research platform that covers live sessions, AI analysis, and team collaboration – all in a single workflow.
Prevent dominant respondents from hijacking discussions:
Rehearse stimulus delivery prior to every session:
Maintain focus on moderator-participant dynamics:
Research teams at agencies, brands, and universities use flowres.io because it removes the operational overhead that slows qualitative work down and replaces it with a structure that produces defensible insights.
Book a demo to see how flowres.io runs virtual focus groups end-to-end, from nationwide recruitment to analysis.
flowres.io operates as a full consumer insights platform for teams that need to go beyond survey data. It connects live research sessions to AI analysis and team collaboration in one environment, so the distance between raw conversation and boardroom-ready insight shrinks from weeks to days.
Consumer insights teams use flowres.io to run brand trackers, concept tests, and usage and attitude studies. Product and R and D teams use it to understand real user behaviour before committing to a roadmap.
Running online focus groups, IDIs, and ethnographic studies for clients.
Know moreAt brands that need fast, defensible qual to inform UI/ UX, brand, packaging and product decisions.
Know moreConducting HIPAA-compliant patient and physician research.
Running longitudinal and mixed-method qualitative studies.
“Analysis was actually really great... the platform learned and understood the conversation flow pretty soon and accurately. So when I prompted, it accurately answered the questions and provided quotes that accurately reflected what I was trying to capture. The synthesis reflected what I was hoping for summarize, as a moderator and analyst.”
“We used specialized platforms only for a few projects when clients demanded it. When I realized how much we had spent on these platforms in 2022, I decided to search for a better option. I spent days looking at several platforms out there, and the platform that I found to be meeting all our needs was flowres.”
“I took the same questions from my interview guideline and asked them to that collective set of 20-plus interviews. I was able to catch nuances- see the thread and the corresponding quotes. Digging in, uncovering, discovering. A perfect example of human-centered AI: I'm in the driver's seat.”
“What I appreciate most is that the technology doesn’t replace the researcher. We’re still reading, questioning, checking themes against the transcripts, looking for contradictory evidence, and discussing where our interpretations differ. flowres.io helps us get closer to the data and makes it easier to explore patterns across a large body of qualitative work. And that is exactly how I want to use AI in research: not to hand over thinking, but to give researchers more capacity to think.”
“There's so many examples of how supported we felt and how we really appreciated ways of working that you guys demonstrated to us. There's several times the Tech team went over and above, to help work with the tool.”
How Usability Sciences Group moved beyond “duct-tapey” UXR workflows by connecting familiar meeting tools with research-specific capabilities; creating a more seamless way to run remote UX research...
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Analysing 20+ qualitative interviews goes beyond finding themes. It's about connecting those themes, uncovering nuances, finding the right evidence and turning it into a coherent story... usually with a tight deadline looming large...
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A leading player in Video Gaming liked flowres.io's Zoom + Backroom setup. However, their everyday research requirements needed Okta. Here’s how we built SSO-only sign-in, so confidential projects could go live...
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A case study on simplifying online qualitative research: how a UK research agency reduced platform admin and access friction with flowres.io...
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Fast-moving CPG markets require rapid feedback loops, but manual video scrubbing was holding this research team back. Here's how they standardized their report templates, produced showreels simultaneously during fieldwork; thus slashing turnaround time to 8 hours...
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An AI-based learning platform was running a 60-engineer team and 12 UX researchers, with feedback often due the same day. Manual clip-cutting from long sessions was slowing analysis down, and every JIRA ticket needed video proof attached. To keep pace, the team rebuilt how evidence moved from session to sprint...
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A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With covid-19 a lot of fieldwork had already moved online. When fieldwork moved online...
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Conducting healthcare qualitative research in diverse regions can present unique challenges, especially when it comes to distributing incentives to doctors and patients. A prominent India based healthcare research organization...
Read moreCustomer research software is a platform that helps teams collect, manage, and analyse data from customers. flowres.io is purpose-built for qualitative research data: it runs video sessions, captures transcripts, and uses AI to surface themes and insights from every session.
Survey tools collect structured, closed-ended data at scale. flowres.io collects open-ended, conversational data through live sessions and AI-powered qualitative data analysis. The two work best together, not instead of each other.
Yes. flowres.io embeds AI throughout the research workflow: live transcription, post-session analysis grids, theme clustering, and one-click highlight clips. All AI outputs are traceable to source quotes and time codes.
flowres.io supports automatic transcription in 19 plus languages, including English, French, German, Spanish, Portuguese and Japanese. Human proofreading is available on request.
flowres.io includes AI Q&A, analysis grids, segmented summaries, speaker-labelled transcripts, and searchable session archives. These are the core market research analysis tools that qualitative teams need, built directly into the platform.
Sign up for a free trial or book a demo with the team. Onboarding is straightforward and live support is available 24 hours a day, five days a week.