How interactive transcripts help in Qualitative Data Analysis
Aug 25, 2022, Sukanya PantQualitative research employs various methods to collect and understand opinions, sentiments, attitudes and slice-of-life behavior. Since qualitative research data is not collected in writing, it must be transcribed, for futher analysis. Once transcribed, human judgement and understanding is applied, to extract meaningful and actionable insights for the end-user of the research.
Transcription is the process of converting spoken words into written text. It involves transcribing intentions, sentiments and cultural nuances into written form. The process of transcription produces written text, for every sentence spoken in an audio/ video recording. Organizations use transcripts for many fields such as education, pharma, market research etc. Manually-done transcripts provide only a written conversion of speech to text, without formatting or time stamps.
What are interactive transcripts?
Interactive transcripts provide clickable, navigable text that allows you to browse through time stamps to skip to any part of the video/audio. Using interactive transcripts makes work efficient; by seamlessly providing an accessible, effective method of perusing transcripts and selecting, highlighting or jumping to different parts of the video or audio. Opting for interactive transcripts drastically reduces the amount of time and effort taken to analyse qualitative data. Moreover, the margin for errors is significantly reduced, when working from interactive transcripts.
How interactive transcripts help
1. Improve comprehension
Due to the searchability and navigability features of interactive transcripts, comprehending large amounts of data becomes much faster. You don't have to go through huge files to read the data; interactive transcripts make your task easier by just switching to a different part of the transcript and even marking bookmarks to return to later.
2. Facilitate team-collaboartion
Interactive transcripts make coordination less of a hassle. Increasing accessibility to different data portions makes coordination among researchers more efficient. You can easily give a timestamp or highlight a portion of the transcript to make it available for your colleagues for shared tasks, at any time.
3. Save time
Analyzing qualitative research data is a tedious, long, drawn-out process. This process can be made faster and more efficient using interactive transcripts. Interactive transcripts make data much more organized and streamlined, thus saving time required to obtain a grasp of the dataset.
4. Optimize effort
Due to the interactive and easy-to-use interface provided by interactive transcripts, the effort required to decipher large data files becomes minimized. Highlighting, bookmarking, searching, can all be done in the same transcript with a few simple clicks, reducing effort tremendously.
5. Enhance presentation
With the ability to jump from anywhere to anywhere within text and video and the ability to search; interactive transcripts make it far easier to find verbatims required to support findings. This makes presentation-building a more efficient task, for the researcher.
flowers provides interactive transcripts at transparent pricing, making your qualitative research data well-organized and widely accessible. With easy-to-use features, interactive transcripts by flowers can open the gates to faster and much more effortless qualitative research analysis. Reach out to us at https://calendly.com/maniish-flowres/flowres-demo, to learn more about employing interactive transcripts to fulfil your qualitative research requirements.
