Create Your Own Client Backroom: Live Stream Zoom Meetings to Clients and Observers
Jan 26, 2025, Kawalpreet JunejaWhat is a Backroom?
A backroom allows clients observe focus groups or interviews, without making respondents feel like they’re under the spotlight. It’s like having a backstage view of a show, even as respondents feel less self-conscious and freely share their opinions. Moreover, observers can send feedback or questions discreetly, over a chat-window (because it’s 2025!).
Here's how it's done: set up live streaming from Zoom, to a private YouTube link. Thus, client observers, researchers and note-takers join in stealth mode, on a private YouTube link.
And here's your step-by-step guide to setting up a YouTube Live Stream:
Step 1: Create a YouTube Live Stream
1. Log into YouTube and click on +Create > Go Live.
2. If YouTube throws a questionnaire at you, pick Right Now and Streaming Software.
3. You’ll land on a new page. First things first: change the video’s visibility to 'Private' because no one wants their focus group discussion/interview to go viral! Click Edit > Visibility > Private.
4. Use the Share Privately option to invite your clients, note-takers, and/or researchers. Keep the moderator and respondents out of this party, because they will join the Zoom link.
5. Hit 'Save' and pat yourself on the back - you’re halfway there!
Step 2: Configure Zoom for Live Streaming
1. On your Zoom meetings dashboard, click on the Zoom meeting you want to live stream
2. Head to the Live Streaming tab and click Configure Custom Streaming. If you don't see the option, navigate to your Zoom Settings > Search for "livestreaming" > Select "Custom Live Streaming Service".
3. Copy the stream URL and key from YouTube into Zoom. For the landing page, throw in any link. For instance, I’d use my site, flowres.io. When the live stream starts, it’ll just redirect you there. Nothing fancy, but it works.
4. Start your Zoom meeting and click More > Live on Custom Streaming Service. Give it a few seconds, and voilà! Your live stream is up and running on YouTube.
You’re done! Clients and observers now have their very own virtual backroom.
How flowres makes backrooms even better
Okay, let’s be real - the YouTube live stream setup is solid - but I’d love for you pay attention to this... flowres takes things to a whole new level!
Here’s why you should give flowres.io a shot:
- We're still on Team Zoom: flowres plays nice with your existing Zoom account. We just sprinkle some Backroom magic, on top.
- Automated Setup: You can schedule meetings through your calendar with flowres' email assistant, and we’ll handle the rest - live streaming included. No manual setup, no headaches.
- Link Centralization: All your meeting links rest in one place. You can export them as an Excel sheet that's shareable with your recruitment partner. Download a sample file here.
- Enhanced Chat Features: Observers can chat with moderators in a private backroom chat. Moreover, moderators can secretly chat with their team, without client observers knowing a thing.
- Custom Viewing Options: Need an audio-only link or a stream without backroom chat? Done. Perfect for specific scenarios like Healthcare research.
- Transcription Awesomeness: Automatically get highly accurate transcripts after your meeting. Edit transcripts with search-and-replace, cut clips, and create reels.
- Analysis: Import transcripts for analysis and run AI-powered coding and Q&A. Why not ChatGPT? Because flowres allows you to go back to source-data, in an instant.
- Stress-Free Setup: Once you connect your Zoom account, flowres does all the heavy lifting. Sit back and relax.
- Compliance-friendly: flowres is GDPR, ISO27001, and HIPAA compliant. Translation: your data is safe with us.
I genuinely want to help you make the most of your YouTube live stream setup while you decide whether flowres is the right fit for you.
When you’re ready to level up and make life easier, try flowres.io! There is a free trial, it is DIY, and honestly, a no-brainer. Give it a shot - I promise it’ll be worth it.
