Online Qualitative Research Platforms : An overview

Qualitative Research stays a popular method of market research due to it's unique ability to provide indepth insights about the whys of consumer perception and behavior. Unlike Quantitative Research which is rooted in numerical data, qualitative research delves into nuanced aspects of human behavior, motivations, perceptions and experiences.

Be it a newly minted or a seasoned Qualitative practioner, researchers are continuously testing newer Qualitative methodologies. In recent years, online Qualitative methodologies gained ground rapidly. As face-to-face data collection declined and online data collection grew, Online Qualitative Research platforms evolved beyond offering mere video-conferencing. Today, these platforms cater to pretty much every Qualitative methodology that one can think of.

Landscape of online qualitative research platforms

The landscape of online qualitative research platforms is rich and varied, including 'full stack' platforms offering multiple methodologies as well as platforms that are 'custom built' for specific methodologies (eg. NeuroScience, Mobile Ethnography, EyeTracking). All in all, platforms offer features that enable researchers to perform in-depth analysis and discovery, ultimately enhancing the quality and impact of their findings.

Why flowres.io?

Most platforms tend to be Tech in origin. Instead, flowres.io is a Qualitative Research platform designed by Qualitative Researchers, for the Qualitative Research user. We understand the rigour that Qualitative Research demands and built flowres to tackle challenges throughout the Qualitative Research process basis this understanding. The platform caters to data collection, data archiving, video conferencing, client collaboration and data analysis needs of the Qualitative Research community. It helps researchers efficiently manage projects, simplify the complex and sometimes messy process of gathering, analyzing and interpreting Qualitative data; making it an indispensable asset.