Product update: Eliminating friction from your Qual workflow
Jun 18, 2025, Ushma KapadiaQualitative Research = Rich + Nuanced + Messy.
However, your Online Qualitative Research platform shouldn’t be.
That’s why the latest flowres update is aimed at clearing the everyday roadblocks that slows your workday down. Be it clunky Zoom setups, observer notes getting lost in inboxes or endless clicking through transcripts… we trimmed the Qual fat. The result? Smarter workflows. Fewer clicks. And absolutely no follow-up emails.
Here’s what’s new this month:
Zoom Session setup that doesn’t send you flapping
Let’s start with the basics: getting into the session. Sounds simple, right? And yet, setting up Zoom used to mean a maze of custom apps, permissions and endless “How to…” reference guides.
No more.
With this update, connecting your Zoom account to run Qual sessions takes exactly one click… right when you’re setting up your first flowres session. That’s it. No jumping hoops. No ‘I.T. guy’ required. Think of it as a smooth handshake between two tools you rely on – Zoom and flowres.
Click once. Connect Zoom. Get on with your workday.
Whether you’re onboarding a new client/ moderator/ respondent or setting up last-minute interviews, this one-click magic spares you from Anxiety and helps you skip straight to the good part – the actual data-collection.
Observer Notes that stay with the session
“But I did email you my notes!”
That one sentence which sets us all off on a scavenger hunt for thoughts, ideas, hypotheses that a client jotted down, while observing an online group/ IDI.
flowres has now eliminated this chaotic hunt. Observers can now log their takeaways right within the flowres dashboard, while the session is live. No more toggling between inboxes, Teams/ Slack/ human memory. Everything gets captured in context, exactly where it belongs.
This feature is especially handy when multiple stakeholders are observing remotely. Everyone can add their thoughts in real time; and everyone sees the same (collated) record. No duplication. No confusion. No email chains with mind-twisting subject lines like “Session 3 - final FINAL notes.”
Because “check your email” is not a collaboration strategy.
Mix-and-Match transcripts, for deeper analysis
Ever wished you could pull insights from different sessions/ tags into one view, without having to click through 87 tabs?
Now you can.
The latest flowres update lets you combine and compare specific parts of a transcript, across multiple sessions and tags. For example, you can gather – all in one place – reactions to a product feature. This makes it easier to content-analyse by geography/ demographics/ any other attribute of your sample design.
This isn’t just about convenience. It’s about being able to spot patterns that matter, in lesser time than you would (manually). When you can slice your data flexibly, themes emerge faster. You get to insights sooner, and your analysis gets a whole lot sharper.
Select smarter. Analyze faster.
Pro Tip: Time-stamped Notes in the Backroom Chat
We’ve always believed that the backroom isn’t just for watching. Instead, multi-tasking observers use it for mid-session thinking, reacting, building and testing hypotheses.
Now, that experience gets an upgrade.
Backroom Chat in flowres now supports time-stamped notes, reactions and links; while a session is underway. Drop a time-stamped thought, the moment something sparks a thought. Flag a quote that’s clip-worthy. Or link to a previous discussion thread, without disrupting the session flow.
All those contributions are logged and tied to the session – no digging required later.
Instant context à Better collaboration and analysis
Why These Updates Matter
Let’s zoom out (pun absolutely intended!).
Each of these features was designed to answer the same question: How can we reduce the clutter that gets in the way of insight-generation?
· One-click Zoom removes setup friction.
· In-dashboard observer notes reduce tool-hopping.
· Cross-session segment comparisons cut down on time and cognitive load.
· Time-stamped backroom chat gives you richer collaboration, right in the moment.
Together, these changes are part of a larger philosophy: Tech should disappear, so Insights can shine.
Start your free trial with flowres, and make complexity a thing of the past.
