Product update: Eliminating friction from your Qual workflow | flowres Blog

Qualitative Research = Rich + Nuanced + Messy.

However, your Online Qualitative Research platform shouldn’t be.

That’s why the latest flowres update is aimed at clearing the everyday roadblocks that slows your workday down. Be it clunky Zoom setups, observer notes getting lost in inboxes or endless clicking through transcripts… we trimmed the Qual fat. The result? Smarter workflows. Fewer clicks. And absolutely no follow-up emails.

Here’s what’s new this month:

Zoom Session setup that doesn’t send you flapping

Let’s start with the basics: getting into the session. Sounds simple, right? And yet, setting up Zoom used to mean a maze of custom apps, permissions and endless “How to…” reference guides.

No more.

With this update, connecting your Zoom account to run Qual sessions takes exactly one click… right when you’re setting up your first flowres session. That’s it. No jumping hoops. No ‘I.T. guy’ required. Think of it as a smooth handshake between two tools you rely on – Zoom and flowres.

Click once. Connect Zoom. Get on with your workday.

Whether you’re onboarding a new client/ moderator/ respondent or setting up last-minute interviews, this one-click magic spares you from Anxiety and helps you skip straight to the good part – the actual data-collection.

Observer Notes that stay with the session

“But I did email you my notes!”

That one sentence which sets us all off on a scavenger hunt for thoughts, ideas, hypotheses that a client jotted down, while observing an online group/ IDI.

flowres has now eliminated this chaotic hunt. Observers can now log their takeaways right within the flowres dashboard, while the session is live. No more toggling between inboxes, Teams/ Slack/ human memory. Everything gets captured in context, exactly where it belongs.