How much time does a Qualitative Researcher spend in a Project Execution

Jul 08, 2022, Ekta
How much time does a qualitative researcher spend in a project execution 

Qualitative research is a field of study that focuses on human behavior and interactions. To gain insights into this type of data, qualitative researchers spend a lot of time in the field observing and talking to people. 
A qualitative researcher must understand a situation through close observation and analysis. They will draw on methods for triangulating data, using both quantitative and qualitative research processes. They are charged with eliciting an in-depth understanding of topics from their participants but also have a responsibility to ensure that the process is ethical and respectful of cultural values. 
A researcher will build a research roadmap after prioritizing projects based on the business impact, the resources at their disposal, timescales, and dependencies. 
The researcher must decide how to complete the task once they have completed the research endeavor. They will initially review secondary data and study so that any new research won't duplicate existing work if secondary analysis helps identify any outstanding problems that already have answers. 

The tasks of a qualitative researcher may include:

  • Conducting interviews.
  • Participating in focus groups.
  • Observing meetings and events.
  • Analyzing images or other media.
  • Analyzing documents and texts. 

A few key factors influence the amount of time a qualitative researcher spends on a project:

  1. The size of the project. A smaller project will generally require less time than a larger one.
  2. The complexity of the project. A more complex project will generally take longer to complete than a simpler one.
  3. The number of data sources.

More data sources will generally mean more time spent on the project. Finally, the researcher's experience can also influence the time required to complete a project. A more experienced researcher will generally be able to complete a project faster than a less experienced one. 
Depending on the approach, researchers will often try to carry out their research within 1-2 weeks to ensure efficiency. After the study is captured, the researcher will combine the data to look for success rates. Both of these will eventually result in the  
creation of insights, which researchers will then try to connect to the project's initial research objectives.

Before a researcher makes the output, they will spend time in planning the structure and storyboarding. In order to save time and focus on the most important projects, a qualitative researcher should use project planning and delegation; try to be flexible and adaptable since qualitative research can be unpredictable; stay organized in order to analyze the workflow and identify ways to improve it.

Qualitative research processes have seen a great growth in usage during the past decade. However, it is still not well understood by many practitioners in the field of marketing. As a result, this has led to a number of incorrect or misleading assumptions that are often made about qualitative research and the processes involved in its execution.

To begin with, qualitative researchers usually take on numerous roles within the project; not just that of the data collector but also of an analyst and later data interpreter. There are innumerable variations of these roles and their exact nature will vary depending on the project, the context and the individuals involved.

In the past, researchers have made an effort to remain objective toward the data and avoid expressing a strong viewpoint in order to allow the data to speak for itself. The demand for a strong point of view or recommendations from researchers to help other stakeholders select what knowledge should be included in the research has changed as researchers have become more integrated within the industry. Qualitative research is an important tool for gaining insights into human behavior, and those who dedicate themselves to this field can expect to make a significant contribution to our understanding of the world around us.

Jul 08, 2022