How to socialize your research findings within your organization?

If you've ever conducted research within your organization, you know that one of the most challenging tasks can be socializing your findings. Often, it can be exhausting, to fulfill varying agendas and get everyone to appreciate what the findings mean, in context of their teams. 

Why socialize research findings? 

As a researcher, you likely spend a great deal of time and effort conducting research and analyzing findings. But what happens once you've finished your research and are ready to present it to your organization? How can you ensure that your research findings are used effectively within your organization? One way to ensure that your research findings are used effectively, is to socialize them within your organization. By socializing your research findings, you can help create a shared understanding and appreciation of the findings. Additionally, it can help build buy-in from key stakeholders within your organization.
One of the benefits of socializing your research findings is that it allows you to share your findings with a wider audience. This can help to promote your research and increase its impact. Also, organizations that learn from research can build more robust solutions, create more emphatic communication and  robust go-to market strategy as well as make more informed decisions. This can lead to increased collaboration and a greater exchange of ideas. 

• To begin with, carefully decide who to share research findings with, in what order. Depending on how the organization functions and internal dynamics at plat, you can start with smaller circle and go wider. The key is always in answering what's in it for them, being succinct and adding value.
• If you want to share highlights across all stakeholders, create a Teams group/ Slack channel/ message board and share nuggets liberally.
• Consider including short video clips, to give stakeholders quick and digestible pieces of research.
• Present your findings in an engaging way: This could mean using visuals/charts/graphs where necessary, telling a story or using other creative methods. 
• Make sure your research findings are accessible. Post them in a space where they can be easily found and accessed by your colleagues. 
• Write a high-level summary, including key insights and recommendations; for people to get a snapshot of what the research. 
• Find ways to make your presentation interactive and engaging, to ensure that people pay attention and remember content being presented. 
• Do check in with people after they've had a chance to digest your presentation - what was easy/ difficult to understand/ accept, any missing data-points/ unaddressed issues.

All in all... 

Because organizations are intricate social systems, research findings frequently have trouble reaching from researchers, to the people who need to hear them. Many researchers hope that their research significantly impacts business decisions-making. There are many ways to increase consumption of research, and it is important to select the ones that will help you reach the audience you most want to impact.