Product Update : Smarter Transcripts, Sharper Teams
May 29, 2025, Ushma Kapadiaflowres is committed to refining not just your research tools, but your entire experience of running and delivering impactful Qualitative Research studies. In this edition of our monthly update, we’re introducing features that go beyond cosmetic improvements. We’re talking about foundational upgrades that enhance transcript fidelity, expand collaboration across platforms and safeguard your live sessions against tech mishaps. Whether you’re a strategist with a global CPG brand, a Healthcare insights lead, or an independent Qualitative researcher juggling multiple clients… these updates are designed to keep your workflow tight and your outputs top-tier.
Here’s a closer look at how our latest features help you run smarter, more agile research:
Say ‘Goodbye’ to glitchy gibberish, say ‘Hello!’ to analysis-ready transcripts
Whether you're decoding feedback on a new car prototype, unpacking patient experiences in chronic illness studies or analyzing reactions to your latest ad campaign, you know that accuracy in transcripts matters. Automated transcripts often miss the mark when it comes to domain-specific vocabulary; and end up misinterpreting pharma terms, product SKUs or cultural references.
That’s why we rolled out Custom Dictionaries, allowing you to teach flowres the language that matters most to your work.
Now you can:
· Upload project-specific glossaries that include technical jargon, brand names, drug names or regional slang.
· Ensure transcription accuracy for complex or niche topics.
· Reduce post-session editing time, by eliminating common errors.
For Healthcare researchers, this means fewer mistranscribed disease names. For CPG teams, no more "gibberish" obscuring your product lingo. For Media, no more losing cultural nuances to automated guesswork. Your transcripts become reader-ready faster… clearer, cleaner and custom-fit.
Be it Zoom or Teams or Meet … we speak fluent backroom!
Research teams aren’t bound to one video-conferencing platform… so, neither should your tools be. flowres was built to make backroom observation seamless with Zoom. But we know not everyone collects data using Zoom alone. That’s why flowres now offers App-agnostic backroom functionality.
Whether you're using Zoom or Microsoft Teams or Google Meet to run IDIs, ethnographic interviews or creative testing; you can now:
· Set up secure backrooms.
· Monitor live conversations with observers and collaborators.
· Use flowres features like Live clipping, Timestamped notes and Silent chat; in your preferred meeting enviro
This update is especially valuable for agencies/ independent consultants working with multinational clients and for internal research teams juggling multiple collaboration tools.
With flowres, your workflow stays consistent… regardless of the video/ audio-conferencing platform you’re using to collect data.
Accidental End? No Worries—Restore Your Interview Instantly
Anyone who's moderated a high-stakes IDI knows that even a single technical hiccup can unravel a great conversation. Imagine capturing an emotionally powerful narrative… and then, accidentally clicking “End Meeting.” Previously, this meant lost footage, disrupted rapport, and the scramble to rebook the session.
With our new Meeting Restore feature, if you accidentally end a session, you can revive it immediately.
No stress, no loss.
This feature is particularly useful in high-stakes interviews where every second counts, like patient journeys, C-suite stakeholder IDIs, or high-emotion consumer deep dives. Because interviews should end when you’re ready to wrap them up… and now, they will.
Bonus Tip: Export Meeting Links in One Click
Need to share access links with recruiters, moderators, or observers? Our updated Export Meetings tool lets you pull a clean, ready-to-share list of all session links; with a single click. It’s a small tweak, but a big time-saver when managing large-scale studies across multiple stakeholders.
Why these updates matter to you
These aren’t just minor feature tweaks. Instead, they’re deliberate upgrades crafted to solve real problems that Qualitative Research practitioners and buyers face:
· Accuracy and contextual fidelity in transcript data.
· Seamless integration with current tech-stack of internal/ client teams.
· Flexibility in the face of real-time tech errors.
· Efficiency gains in team communication and project setup.
As Qualitative Research becomes more digitized, we’re here to help you scale empathy, speed up synthesis and create outputs that are both – rigorous and client-ready.
We invite you to explore these new features and let them transform your next study. Because when the research process flows, so do the insights.
Start your free trial or log in to experience these updates.
