Blogs

Consumer insight platforms are not a new phenomenon. Yet, newer industries are discovering their potential, every day. Read on to see how companies use consumer insight platforms to up their insight-generation game.

Data Dumping to Collaborative Storytelling - how did we get here? Consumer Insights platforms can boast of an accelerated history, in the recent past. Read on, to discover how things evolved, from manual workflows to today's AI-enabled platforms.

Whether you're a solo consultant or part of a large insights team, it’s time to rethink how you do Qualitative Research. Read on to understand how to amplify the impact of your work.

Not enough has been said about the significance of backrooms in online market research. As user needs grow, online qualitative research backrooms are evolving to meet newer requirements. Read on, to see how technology has so far shaped the way backrooms contribute to insight-generation.

Qualitative Research industry has adapted Video Technology to serve needs of practitioners and academicians alike. Read on to discover your options, when it comes to adopting video tech for your backroom needs.

Qualitative data analysis need not be an endless race against time, struggling with transcripts and spreadsheets, to eke out themes and patterns. Our webinar explored how GenAI-driven tools like flowres significantly cut down the analysis effort, without compromising on quality.

Analysis frameworks help distill raw data into insights. Seasoned qualitative practitioners sometimes wonder whether GenAI can apply proven frameworks, in analysis and reporting. We took the topic head-on earlier this year, showcased live projects where GenAI was used to arrive at rich insights for our clients.

How do backrooms improve qualitative research sessions? Learn how to keep stakeholders engaged and aligned without disrupting moderators.

Wondering how to truly harness the power of GenAI for insights-rich reporting? While most tools are equally good or bad at organizing raw Qualitative data, the real potential of GenAI lies in culling out fresh insights. GenAI helps Qualitative researchers challenge their thinking about client problems; and inspires the way they massage data. .

Still analysing qualitative data manually, using traditional analysis methods? Here's a quick guide to uncover proven qualitative analysis methods and how AI is shaping the way you conduct Qualitative Data Analysis.

A peek into the 2025 ResTech landscape, and what that means for researchers exploring QDA tools

Set up a client backroom on Zoom: stream live sessions to observers, let them chat privately with the moderator, and get transcripts. Try our client backroom for free.