Blogs

This version of upgrades, improvements and much-needed fixes is meant to improve transcript control, reel quality and observer experience.

flowres keeps working quietly at the back-end, while you go about your day. Delve into recent flowres upgrades, designed to improve how you experience the platform.

A compilation of frequently asked questions clarifying core concepts relating to Qualitative Data Analysis and role of AI therein

As the ConversationalAI train gains speed, Client-side insights custodians are beginning to consider in-housing their Qualitative Research requirements. Here's a comprehensive guide to navigating the decision - Should I build an LLM or will ChatGPT'ing it do the same job, as well?

A quick read on under-the-hood applications of large language models (LLMs) in Qualitative analysis and reporting

As the conversation around Large Language Models (LLMs) rages on, here's a quick yet insightful read on why Qualitative Research workflows should not be relying solely on Generic LLMs.

Should you use ChatGPT or a purpose-built LLM for qualitative research? Compare them on context, traceability, privacy and consistency at scale.

Should you even bother navigating the crowded, seemingly chaotic space that Consumer Insights platforms operate in? Here's a comprehensive PoV on why, why not, when, when not.

Possibly the earliest adopter of Consumer Insights, the CPG industry has heartily welcomed the advent of Consumer Insights platforms. In this quick read, learn what CPG brands value about platforms today.

Qualitative researchers often see clients miss the entire point of well-analyzed, detailed reports. Read on, to consider how you can adopt Reel-making, to bring credibility and impact to your insights delivery.

Scheduling conflicts and last-minute tech-glitches can sound the death-knell for a Qualitative Research consumer interaction. Thanks to tech, it is now possible to eliminate this pain point, from your operations. One-click scheduling streamlines Qualitative Research, turning logistical challenges into seamless interactions.

Media & Entertainment have discovered the potential of consumer insight platforms, to power their decision-making. Here's how.