“AI is going to save you time and money!” Intrigued by the loud claims of several AI platform developers, Dean Stephens, a Skeptical Optimist, decided to find out questions like: Can AI replace human beings? What good is AI for within qualitative research analysis workflow? Dean explores several common questions faced by several qualitative researchers and shares his evaluation process. The article will entertain and enlighten qualitative researchers at the same time.

Here's a quick peek into how Artificial Intelligence is revolutionizing Qualitative Data Analysis. From enhancing efficiency with NLP and ML, to addressing ethical considerations; learn about benefits, challenges and future of AI in Qualitative Research.

A mid size, technology-focused market research agency was grappling with high costs of online fieldwork execution. With Covid-19, a lot of fieldwork moved Online. But project costs stayed high. Here's how we devised a practical path to 72% savings in total cost-to-insights.

Discover the perils of excessive dependence on AI-driven data analysis in research. Despite its efficiency, the close AI-human relationship impacts our inclination to rely on AI-generated summaries.

If you keep running the AWS instance, you will be paying $720 a month - whether you run a single video for a transcript or a few hundred - you will be paying for each hour the instance has been running. Even with this cost, you will not benefit the parallel computing, your files will run sequentially. Solution?

AI-driven applications for qualitative research are being developed at the speed of light, coming out so quickly that it’s difficult for researchers to keep up. Author Renée Hopkins looks at the current state of AI in qualitative market research and how it’s benefiting researchers.

Qualitative researchers play multiple roles simultaneously – moderator, analyst, insight-miner, client-service person, project-manager. While doing QDA yourself can be a robust and satisfying experience; it is definitely not the best use of your time when faced with such an array of demands.

Researchers manage the balance between speed and rigour in their qualitative research report writing process through several strategies and tools. The approach can vary depending on the project size, type, and specific client needs. Timelines play an important role, too. Sometimes, full report may not be required for decision-making. Researchers focus on ensuring that study findings do not lose their relevance by managing timelines. Exploratory studies might require more detailed analysis, while

Online Qualitative Research (OQR) is transforming how we gather and analyze consumer insights, making research more accessible, efficient, and insightful. Explore the benefits and applications of OQR in our in-depth guide.

2023 was a year of growth & inspiration for MyTranscriptionPlace & Flowres.io! We honed AI transcription, built a Research Hub for Zoom, & launched powerful analysis tools. Explore what we will be unveiling in 2024! #QDA #QualitativeResearch

Reams of Qualitative data can get exhausting to sift through. We ran transcripts through complementary tools like Word Clouds and Visual Trees, to see how we could help Qualitative researchers analyze humungous data more efficiently.

The debate of AI vs human beings seems to be settling. Its very clear that AI is here to augment the human beings not replace them. How can you work in tandem with Generative AI and make the best of both worlds? This article is an effort to deep dive into this question.