Blogs

Product update : Qualitative Research Logistics, now without the side hustle

Upgrades designed to work as a workflow, not one-off tricks. Suited for all your needs - pre-fieldwork, during sessions, right after and report-writing days. Net effect on your daily work? Less orchestration, more interpretation.

Written by

Ushma Kapadia

Sep 04, 2025
Best Online Focus Groups & Services in the U.S.: What Buyers Should Evaluate

A U.S.-focused buyer’s guide to choosing the best online focus groups and focus groups online services—covering recruiting quality, incentives & 1099/W-9, SOC 2 security, consent, accessibility, and pricing models.

Written by

Ushma Kapadia

Sep 02, 2025
Last Updated: May 31, 2026
Virtual Focus Group moderation on video : How to make it feel human (and get richer data)

Running virtual focus groups in the U.S. market? Read on to whet your online game, get answers to questions you always ask yourself before choosing to conduct Qualitative Research online.

Written by

Ushma Kapadia

Aug 27, 2025
Last Updated: Jun 03, 2026
Online Focus Groups : When they outperform In-Person (and when they don’t) in the U.S. market

Wrestling between in-person and online focus groups, to conduct Qualitative Research in the United States? Read on, for practical tips on how to decide.

Written by

Ushma Kapadia

Aug 21, 2025
Product Update : Smarter AI = Smoother workflows = Happier you!

Every update this month is about cutting friction, sharpening context, and making analysis effortless. flowres is here to help you move faster, collaborate better, and stress less.

Written by

Ushma Kapadia

Aug 13, 2025
MasterClass Session 3 : Summary : Crafting clear, visual and compelling Qualitative Research stories

Winding up our 3-session MasterClass in Qualitative Research, is this vibrant class on designing reports - tips, tricks and everything in between!

Written by

Ushma Kapadia

Aug 06, 2025
MasterClass Session 2 : Summary : Using AI to accelerate Qualitative Data Analysis

Continuing our MasterClass series, Session 2 deep-dived into an interactive showcase of flowres.io's AI-enabled Qualitative Data Analysis capabilities.

Written by

Ushma Kapadia

Aug 04, 2025
MasterClass Session 1 : Summary : Practical frameworks for robust Qualitative Analysis

Missed the inaugural session of flowres' MasterClass series? Catch up here!

Written by

Ushma Kapadia

Jul 28, 2025
Product update : Goodbye, Busywork!

Our users said Prompting and Collaboration is becoming mainstream in online Qualitative Research. We listened, and updated the flowres platform to include these conveniences into your workflow.

Written by

Ushma Kapadia

Jul 21, 2025
Prompting beyond Qualitative Data Analysis: How GenAI can supercharge every stage of a Qual project

Ask most Qualitative Research practitioners where prompting fits into their workflow, and the default answer is: Qualitative Data Analysis or QDA. Theme detection. Quote pulling. Summarizing.

Written by

Ushma Kapadia

Jul 06, 2025
Prompt. Probe. Repeat. Modern Qual Has a New Dance Partner!

For qualitative researchers, prompting AI is all about turning their natural probing instincts into structured conversations. With practical examples for studies on Product Testing, Brand Equity and Customer Satisfaction, this piece is your fast track to making AI not just a tool; but a thinking partner.

Written by

Ushma Kapadia

Jun 25, 2025
Product update: Eliminating friction from your Qual workflow

The latest flowres update aims to speed up your workday. Avoid clunky Zoom setup, smoothen observer-notes' collection, streamline collaboration. Fewer clicks. And absolutely no follow-up emails.

Written by

Ushma Kapadia

Jun 18, 2025
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