Blogs

B2B market research platform: best tools for business buyers

The B2B buying journey involves multiple stakeholders and is mostly self-conducted. Here are the best B2B market research platforms for qualitative buyer insights in 2026.

Written by

Ayushi Jain

- Sep 07, 2026
NVivo alternatives: 7 cloud-based platforms for qual research teams

NVivo's per-seat licensing costs more than most teams budget for. Here are 7 cloud-based NVivo alternatives, compared on pricing, AI capability, and suitability.

Written by

Ayushi Jain

- Sep 04, 2026
How to run sentiment analysis on qualitative interview data

Learn how to run sentiment analysis on qualitative interview data: Manual coding, AI-assisted methods, Segment-level analysis and the mistakes that can flatten nuanced findings.

Written by

Ayushi Jain

- Aug 20, 2026
Five AI presentation tools and how they can help qualitative researchers

Discover 5 AI presentation tools that help qualitative researchers transform complex interview transcripts, themes, and insights into clear, engaging decks.

Written by

Jiten Madia

- Aug 19, 2026
Last Updated: Aug 27, 2026
How to transcribe a focus group: Manual, AI and Hybrid approaches

Compare Manual, AI and Hybrid approaches to focus group transcription. Includes verified pricing, accuracy benchmarks, and when to outsource to a specialist service.

Written by

Ayushi Jain

- Aug 17, 2026
Why report-writing needs better integration between analysis tools and PowerPoint

AI has transformed qualitative analysis, but report-writing has yet to keep up. Here is what the gap between your analysis tool and PowerPoint costs, and how integrated tools narrow the gap.

Written by

Ayushi Jain

- Aug 13, 2026
Last Updated: Aug 27, 2026
Making online qual easier to run: How a UK-based research agency reduced platform admin and access friction

A case study on simplifying online qualitative research: how a UK research agency reduced platform admin and access friction with flowres.io.

Written by

Ushma Kapadia

- Aug 12, 2026
Last Updated: Aug 27, 2026
The overpromised neverland of 'one-click' and 'client-ready' decks

AI presentation tools promise client-ready decks in one click. Here's what actually happens, why AI outputs fall short for qualitative research and how to optimise use of AI in report-writing.

Written by

Ayushi Jain

- Aug 08, 2026
Last Updated: Aug 27, 2026
Content analysis vs thematic analysis: when to use each in qual research

Not sure whether to use content analysis or thematic analysis for your qual data? This guide breaks down the core difference, when each method fits, and how to use both.

Written by

Ayushi Jain

- Aug 05, 2026
Last Updated: Aug 27, 2026
Top 8 qualitative research tools reviewed in 2026

Looking for the best qualitative research software in 2026? Here are 8 qualitative research tools ranked by features, pricing, and verified user reviews.

Written by

Ayushi Jain

- Aug 04, 2026
Last Updated: Aug 27, 2026
Why GenAI presentation tools can't replicate your brand template

GenAI builds decks but struggles with template fidelity. Here is why brand fonts, colours, and layouts don’t always work in presentations created using AI tools.

Written by

Ayushi Jain

- Jul 31, 2026
5 tools for qualitative researchers to generate presentations

From AI slide generators to research-native platforms, these five tools cover every stage of turning qualitative findings into client-ready presentations in 2026.

Written by

Ayushi Jain

- Jul 30, 2026
Last Updated: Aug 19, 2026