Choosing the best video conferencing platform for online qualitative research can make or break your data collection. As research teams move online, top video conferencing platforms offering high-quality video, AI-assisted features, and purpose-built research tools are becoming essential for team members working across geographies.

Empathy is when one can put oneself in another’s shoes, and truly feel what they’re feeling. Empathy means feeling what the other is feeling, and actively understanding their emotions. Consumer empathy too, means understanding and applying what the consumer feels. It is a value that all businesses should inculcate, since is has consumer satisfaction at it’s core.

Flowres provides a virtual client backroom for Zoom meetings, at nominal cost. Now you can convert your Zoom/ Meet/ Teams meetings into more professional Market Research interactions, without burning a hole in your research budget. Reach out to jiten@flowres.io to know more about how flowres can make your research efficient more efficient and hassle free. 

Online focus groups are a great way to get feedback from a large number of people quickly and easily. The future of research will undoubtedly involve conducting focus groups online. However, to ensure that the focus group is effective, it is important to moderate it effectively. In order to do this, you should make sure that the group is organized and that the participants are engaged. You should also make sure that the discussion is on track and that everyone has a chance to participate.

Online Research platforms are an effective means of conducting User Research. Read on, to understand benefits they offer, how to choose a platform for user research and quick tips when conducting User Research online.

Getting your research findings published and shared with the right people is essential, for getting the most recognition of your hard work in understanding consumers.

A qualitative researcher must understand a situation through close observation and analysis. They will draw on methods for triangulating data, using both quantitative and qualitative research processes. They are charged with eliciting an in-depth understanding of topics from their participants but also have a responsibility to ensure that the process is ethical and respectful of cultural values.

If you are running a market research agency, you're familiar with the fast-paced work environment - your staff needs to work quickly and thoughtfully while managing internal and external expectations. It's not an easy task. And then, there is the ever-changing role of technology in our lives.  

Deep work helps you focus without distractions and produce high-value results. Learn what it is and simple ways to create dedicated deep-work time in your daily routine.

We live in the age of information overload, and several distractions consciously challenge our attention throughout the day. An average office worker receives 121 emails per day and sends around 40 emails for business purposes. We see about 6000 to 10000 ads every day, How do we ensure personal productivity in such challenging times?