Our users said Prompting and Collaboration is becoming mainstream in online Qualitative Research. We listened, and updated the flowres platform to include these conveniences into your workflow.

Ask most Qualitative Research practitioners where prompting fits into their workflow, and the default answer is: Qualitative Data Analysis or QDA. Theme detection. Quote pulling. Summarizing.

For qualitative researchers, prompting AI is all about turning their natural probing instincts into structured conversations. With practical examples for studies on Product Testing, Brand Equity and Customer Satisfaction, this piece is your fast track to making AI not just a tool; but a thinking partner.

The latest flowres update aims to speed up your workday. Avoid clunky Zoom setup, smoothen observer-notes' collection, streamline collaboration. Fewer clicks. And absolutely no follow-up emails.

This version of upgrades, improvements and much-needed fixes is meant to improve transcript control, reel quality and observer experience.

flowres keeps working quietly at the back-end, while you go about your day. Delve into recent flowres upgrades, designed to improve how you experience the platform.

A compilation of frequently asked questions clarifying core concepts relating to Qualitative Data Analysis and role of AI therein

As the ConversationalAI train gains speed, Client-side insights custodians are beginning to consider in-housing their Qualitative Research requirements. Here's a comprehensive guide to navigating the decision - Should I build an LLM or will ChatGPT'ing it do the same job, as well?

A quick read on under-the-hood applications of large language models (LLMs) in Qualitative analysis and reporting

As the conversation around Large Language Models (LLMs) rages on, here's a quick yet insightful read on why Qualitative Research workflows should not be relying solely on Generic LLMs.

Plagued by GenAI jargon overdose? This post cuts through the clutter, giving you a clear perspective on GenAI x Qualitative Research. Read on to understand why using ChatGPT for your Qualitative data analysis isn't enough, in itself.

Should you even bother navigating the crowded, seemingly chaotic space that Consumer Insights platforms operate in? Here's a comprehensive PoV on why, why not, when, when not.