Content Analysis
A perfect amalgamation of
Human Transcription and Automated Analysis
Our carefully vetted, native speakers provide accurate transcripts as per your requirements. We provide content analysis which is easily sorted into categories, completely navigable, and also analyses consumer sentiment.
Problem with current content analysis practices
Currently, the content analysis is either
Direct content analysis by humans from the audio
When humans directly listen to audio and do the content analysis they miss out on the cross analysis. Also, there is no way to understand if some data was plainly skipped.
Manual copy pastes from human-generated transcripts to excel files
Manually copy pasting data is very time-consuming and inefficient.
Our approach - 4 steps
Get the best of both worlds- Human accuracy with machine efficiency with myTranscriptionPlace
Native Human Transcript
Audio/video is transcribed by a native human being into a legit transcript.
Quality Check
The transcript is quality checked by a reviewer for completeness and accuracy.
Creates Analysis Heads
Based on the discussion guide, a human will create the list of analysis heads.
Automated Content Analysis
Text analytics algorithms are then run on the transcripts to create automated content analysis.
Why you should choose
flowres for content analysis
Work with flowres for the most efficient content analysis with salient features, and let us make your work easier.
Easy sorting
Huge amounts of unstructured data can be sorted easily. All data is searched for specific words that are then presented in an easily digestible format.
Time-saving
Due to the ability of content analysis, large amounts of data are automatically sorted into different keywords and variable sets. This saves time as the researcher no longer has to scour documents after documents.
Effort saving
Another added benefit becomes that of saving effort. The features of content analysis are such that the effort required to sort and search is cut down by a lot. One does not have to individually scan through multiple data files.
Useful for large data
Content analysis makes the work of a researcher easier, especially when working with large amounts of data. It automatically sorts and filters data for you, saving you the hassle of navigating huge files.
Features
Keyword Highlight
With this feature, one can search for a keyword and results will show a highlighted compilation of the various places in which the keyword has occurred. Keyword highlight makes work much faster and effortless.
Response Segregation
Response segregation divides the entirety of the document into responses given by each individual speaker. This is especially useful for market research since data becomes more understandable and usable.
Data Filtering
Content analysis provides the options to sort by variable. It allows you to search data for only a specific variable and shows you only relevant data that you are interested in at that moment.
Sentiment Analysis
This very useful feature highlights and colour codes words and responses with respect to the sentiment they portray. It allows you an effortless analyse of data since it sorts the attitudes and feelings contained in separate responses.
Secure, Compliant and Privacy Friendly
Your data security is our top priority. Flowres is GDPR-compliant and ISO 27001 certified, ensuring top-tier data security. Our platform operates as a secure, walled garden—your data is safeguarded and never used for training any large language models (LLMs). Built on robust infrastructure like AWS, our platform guarantees the highest level of protection.
Built for Team Work
Invite team members and grant them instant project access to specified project. Seamlessly share meetings, transcripts, AI analysis and more- all in one place.
FAQ's
Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!
Who is flowres made for?
flowres is built for any organization/business involved in any form of Qualitative Research – full-service market research agencies, boutique agencies, universities, government/ private institutions, data collection partners. We are equipped to cover in-depth interviews (IDIs), focus groups and ethnographic studies.
Can flowres integrate with other tools like Zoom, Teams or Google Meet?
By default, flowres is integrated with Zoom. For large-scale, enterprise customers; we are tech-ready for integration with Google Meet & MS Teams.
Which languages does flowres support?
We offer automated transcription across English and major European languages, where we offer industry-standard accuracy.
On a need-to-use basis, we also provide services to correct automated transcription with human proofreading.
How much does flowres cost? *
flowres is designed to be cost-effective with flexible plans that fit the varying demands of market research agencies. Refer to our pricing for more details
At a time, how many people in my team can use flowres?
flowres is built with your collaboration needs in mind. We allow unlimited users, including your suppliers per flowres purchase.
How is flowres more cost-effective than other qualitative video-conferencing platforms?
flowres work in conjunction with popular online platforms. You don’t need the costly support that other tools force upon you.
Can flowres’ AI replace human element in insights generation?
Our AI tools are designed to complement, not replace, human judgment. Researchers can trace insights back to verbatim conversations, ensuring transparency and accuracy.
How secure is my data on flowres?
We prioritize data security with robust encryption and compliance with global privacy standards to keep your research data safe.
What kind of customer support does flowres offer?
We understand the hassle and effort of learning new platforms. We provide onboarding assistance to all the users to develop familiarity with the website. We also provide free meeting assistance for the first couple of sessions. There is a dedicated customer support team for answering user questions 24x5. Users can expect answers within 5 minutes. For all the meetings scheduled on the platform, we ensure support is much faster. Dedicated support is available at 50 USD for IDI and 125 USD for focus groups.
How do I get started with flowres?
Simply sign up on our website to start your free trial or schedule a demo with our team to explore how Flowres can transform your research process.
Do you offer training for new users?
Yes, we provide training to every user. Detailed tutorials, webinars, and one-on-one training to help you get the most out of flowres.
What if I don't have work, can I stop the subscription?
Yes. You can. However, in that case, you would forfeit your unutilised credits.
Do you allow unlimited users for subscription?
Yes. We allow companies with subscription to add as many users as needed.