Problem with current content analysis practices

Currently, the content analysis is either

Direct content analysis by humans from the audio

When humans directly listen to audio and do the content analysis they miss out on the cross analysis. Also, there is no way to understand if some data was plainly skipped.

Manual copy pastes from human-generated transcripts to excel files

Manually copy pasting data is very time-consuming and inefficient.

Our approach - 4 steps

Get the best of both worlds- Human accuracy with machine efficiency with myTranscriptionPlace

Native Human Transcript

Audio/video is transcribed by a native human being into a legit transcript.

Quality Check

The transcript is quality checked by a reviewer for completeness and accuracy.

Creates Analysis Heads

Based on the discussion guide, a human will create the list of analysis heads.

Automated Content Analysis

Text analytics algorithms are then run on the transcripts to create automated content analysis.

Why you should choose
flowres for content analysis

Work with flowres for the most efficient content analysis with salient features, and let us make your work easier.

Easy sorting

Huge amounts of unstructured data can be sorted easily. All data is searched for specific words that are then presented in an easily digestible format.


Due to the ability of content analysis, large amounts of data are automatically sorted into different keywords and variable sets. This saves time as the researcher no longer has to scour documents after documents.

Effort saving

Another added benefit becomes that of saving effort. The features of content analysis are such that the effort required to sort and search is cut down by a lot. One does not have to individually scan through multiple data files.

Useful for large data

Content analysis makes the work of a researcher easier, especially when working with large amounts of data. It automatically sorts and filters data for you, saving you the hassle of navigating huge files.


Keyword Highlight

With this feature, one can search for a keyword and results will show a highlighted compilation of the various places in which the keyword has occurred. Keyword highlight makes work much faster and effortless.

Response Segregation

Response segregation divides the entirety of the document into responses given by each individual speaker. This is especially useful for market research since data becomes more understandable and usable.

Data Filtering

Content analysis provides the options to sort by variable. It allows you to search data for only a specific variable and shows you only relevant data that you are interested in at that moment.

Sentiment Analysis

This very useful feature highlights and colour codes words and responses with respect to the sentiment they portray. It allows you an effortless analyse of data since it sorts the attitudes and feelings contained in separate responses.

Trusted by

The All-In-One Qualitative Research Tool You've Been Searching for

Flowres is an online qualitative research tool designed to make qualitative research collaborative, data integration and cloud-managed. Focus on research, not execution hassles.

Market research tools help you get to grips with your market and audience, faster. Here are 4 of the best market research tools you can use for understanding the market situation.
Improved Collaboration

Unlimited users for each project. Let all the project members including external suppliers foster and improve collaboration with communication integration, Task management and document management.

Looking for the best market research tools to conduct market research? Have a glance on this post and explore 6 best tools and software for market research
Agile Process

The entire process is cloud-managed enabling seamless work and data flow.

Qualitative research gathers rich data about experiences, motivations, beliefs and mental and social dynamics. It strives for understanding, holistic descriptions and deep insights. Find out some interesting qualitative research tools software of 2022
Reliable Support Services

Support services like recruitment, discussion guide writing, screener writing, moderation and project management are provided by vetted suppliers of myMRPlace and language services like transcription, translation and interpretation are delivered through the experienced team of myTrancriptionPlace.


Please check if your question has been answered here before emailing us! We'd love to chat, but this saves our time and yours!

Flowres is ISO 27001: 2022 certified, which is gold standard in Information security. All the data is stored and maintained as per GDPR and HIPAA compliance standard across Amazon Web Servers.

Flowres provides a 24 x 5 support across timezones through Live chat, email and phone. Our average revert time is around 10 mins. Live support for ongoing session is available at extra price of 15 USD per hour available 24 x 7.

Zoom, Teams and Google meet are great. (So, great that rather than developing our own platform, we decided to use Zoom). But they are just video conferencing platforms. Video conferencing is important but just one need of Qual process. Flowres provides Backroom, Accurate automated transcription across multiple languages , Incentive processing in 200 countries, Eurkea moments, Note taking, Tagging, Video clipping and reel making as well as Text Analytics and Summary capabilities apart from value added services like tech checks, respondent reminders, consent forms collection and many more.

It's true that flowres is an online qualitative research platform and hence it provides ability to run online qual research hand to hand. Flowres also has several text analytics, video clipping and reel making abilities that is useful even for offline research projects.

flowres is created with collaboration needs in mind. We allow unlimited users and even suppliers to collaborate with.