Can you get video clips from focus group and IDI recordings?

Yes, by bookmarking a moment during the live session or selecting text in the transcript post session; which enables the platform to cut the matching video clip. Once each clip is named (tagged) by theme, then it becomes shareable as a link or file-download. This ensures that the viewer does not have to watch the entire recording, to land on the clip.

A typical clip-making workflow

Identifying the clip: 2 ways: Live or After-session

The first route is marking the clip in-the-moment. During a session, you bookmark anything that stands out or seems worthy of showing to stakeholders : a strong facial expression, an unexpected utterance/ answer, a moderator-participant exchange. The platform saves the timestamp and you come back to it later.

The second route is post-session, from the transcript. While reading/ searching the transcript, you highlight text that matches the moment you want to clip. The platform finds the corresponding video and cuts the clip. This is faster than manually viewing/ searching the video, and it works for anyone on the team - not just the moderator who was in the session. flowres.io's Eureka Moments feature is built for exactly this.

Tagging and organizing clips by theme

Once you have identified clips, tag them: by theme/ participant type/ research question/ project phase. For instance, a set of clips tagged "Packaging confusion" or "Unmet need" becomes easier to build a debrief around, rather than a folder of clips (files) named by date/ timestamp.

Sharing clips/ reels

Clients do not need a platform account to view the clips you collated. You could share a link to a specific clip or a curated set of clips from the client backroom. That way, you avoid lengthy file transfers, saddling receiver inboxes with mail attachments, avoid asking IT to increase email attachment limits.

FAQs

How long should a research video clip be?

Short enough to make one point. Thirty seconds to two minutes works for most client-friendly clips. Longer than that and viewers may start skimming… which means the clip fails to deliver its intended impact.

Do I need participant consent to share clips with clients?

Yes. Your research consent form should cover recording and the sharing of recordings with the commissioning client. Consent forms written for professional research use usually cover this. If they do not, check with your legal or compliance team before sharing clips externally. 

What is the difference between a clip and a showreel?

A clip is a single moment from one session. A showreel - sometimes called a highlight reel - is several clips edited together, usually to show a pattern across multiple participants. The reel-making guide covers how to build one from a set of clips.