Our Purpose


flowres Highlight
Consumer Intimacy is a non-negotiable feature for businesses.

Behind every great business decision is the application of consumer insight. Powerful insights come easy to professionals who can manage the process distraction-free, practice deep work and efficiently execute great quality projects. However, this is not always the case.

We, at flowres, exist to improve the quality of work for 1 million research professionals and 20,000+ research agencies so that they can focus on creating powerful insights to aid great decision making.

Why flowres... flowres Highlight

flowres is a direct result of our own consumer intimacy, which we encountered while working with several market research practitioners through the creation of myMRPlace.

Research execution can be much smoother, hassle-free and coordination free if we are able to create a seamless process around it. At the start of 2020, we witnessed a major world event that changed the world in many ways, including the way we conduct qualitative research.

With respondents and events moving largely online, we have opened doors for efficient project management by removing friction from the rigorous process.

How?

flowres is our answer - flowres is purposefully built for qualitative research and aims at bringing technology to the heart of the research execution process with improved integration, seamless dataflow and world-class collaboration opportunities.
Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
"flowres was born out of a powerful insight"

Who we are?

Our team has a balance of industry experience, enthusiasm and technological understanding. flowres is a tool that is made by research practitioners for research practitioners.

Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
Jiten Madia

(Founder & CEO)

Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
Kawalpreet Juneja

(Founder & CTO)

Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
Shivam Magarde

(UI/UX Designer & Developer)

Who we are?

Our team has a balance of industry experience, enthusiasm and technological understanding. flowres is a tool that is made by research practitioners for research practitioners.

Our Story

Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
We started our journey with www.mymrplace.com . myMRPlace strove to solve market access problems for research professionals, especially across borders. As we kept building myMRPlace, we realised other inconsistencies and gaps in the market such as a need for supplier curation, which is why we created www.mytranscriptionplace.com

As we continued to work with clients, we observed the hassle of project management and saw how most qualitative research practitioners ended up spending a disproportionate amount of time on project management. And that is how the seeds for flowres.io were sown.

Vision

Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
To create a thriving research community with the democratization of technology across research professionals.

Mission

Online qualitative research refers to all forms of qualitative research conducted online rather than face to face or via telephone.
flowres is on a mission to cut down the research execution time from several weeks to days or even hours. We aim to reduce the time given to qualitative research by more than 80% by working across several process aspects, consequently creating more agile, robust and integrated processes from enquiry to insight reporting.
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Our Product Building Tenets

Every team needs to keep some tenets in mind while designing products

Efficiency and convenience
Integrate technology in the research process wherever possible to automate or standardize the process.
Minimal behaviour change
flowers is launched based on our 3 years of observing more than 100 qualitative research projects. We know research practitioners should not have to learn too much. You can learn entire flowers usage in less than 15 minutes of education.
Accessible
We aim to create products that are affordable for organisations of all sizes, not just large companies.
Robustness and reliability
Build reliable and secure product applications with the help of robust infrastructure and enterprise-grade product security.
Support
All great products also have excellent customer support. Our team is physically based in India but our customer support team supports all time zones. All product plans come with access to website chat support 24 x 7.
Build optimum solutions
flowres is purpose built with keeping research execution speed in mind. All the features that you necessarily need to run the research process. No unnecessary bells and whistles.
User experience
We are all exposed to great user experience as consumers of apps for e-commerce, booking, delivery etc. As a team, we measure ourselves with consumer e-commerce apps when it comes to user experience. We are determined to provide a consumer-grade user experience to each and every flowres user. (As a flowres user, if you have suggestions or if your user experience has been less than satisfactory, please reach out to [email protected] with your complaints and suggestions)