Understanding Online Qualitative Research Platforms and How to Choose the Right One?

Feb 23, 2023, Maniish
Qualitative research is an essential aspect of understanding customer behavior and preferences, and with the rise of online platforms, it has become even easier to conduct research quickly and efficiently. In this article, we will cover everything you need to know about online qualitative research platforms and how to choose the right one for your needs. 

Who Should Buy an Online Qualitative Research Platform? 

Online qualitative research platforms are suitable for everyone, from solo entrepreneurs to research agencies to customer-obsessed brands. The platforms offer numerous benefits, including better collaboration, quicker research, and increased efficiency. 

Available Solutions in the Market 

There are numerous online qualitative research platforms available in the market, including discuss.io, liveminds.com, flowres.io, civicommrs.com, and itracks, among others. Choosing the right one for your needs can be a challenging task, and it is essential to consider several factors before making a final decision. 

How to Choose the Right Online Qualitative Research Platform 

When choosing an online qualitative research platform, there are several factors to consider, including: 

Video Conferencing 

The platform you choose should have reliable video conferencing capabilities. Features such as recording, and robustness are important to ensure that your interviews run smoothly. flowres, for example, works with Zoom, providing you with the robustness of Zoom and peace of mind that there will be no problems while conducting interviews. 

Observer Backroom 

It is essential to check the observer backroom of your desired platform. This is where you will be able to see and monitor the research as it takes place. You should look for a platform that offers a comprehensive and user-friendly observer backroom, such as flowres. 

Collaboration and Team Management Tools 

Your desired platform should have robust collaboration features, making it a one-stop-shop for everything related to your research. Features such as task management, shared calendars, and project management tools are important for effective team collaboration. 

Insights 

The platform you choose should help you generate insights quicker through features such as interactive transcripts, note-taking, and word clouds. This will make it easier for you to understand and analyze your data. 

Service Layer 

It is important to choose a platform that not only focuses on the tool layer but can also provide services such as moderator hiring, recruitment, and human transcription. This will ensure a complete end-to-end experience and make it easier for you to conduct research efficiently. 

Data Security 

Data security is a crucial aspect of online qualitative research, and it is essential to choose a platform that has robust policies in place to safeguard your data. 

Conclusion 

When choosing an online qualitative research platform, it is essential to consider several factors, including video conferencing capabilities, observer backroom, collaboration and team management tools, insights, service layer, and data security. With all these considerations in mind, you should look for a platform that has a friendly customer service team who is eager to help you as and when you need. 

FAQs 


What is an online qualitative research platform? 

An online qualitative research platform is a digital solution designed to help researchers conduct qualitative research efficiently and effectively. The platforms offer a range of features, including video conferencing, collaboration tools, and insights generation. 

Who should buy an online qualitative research platform? 

Online qualitative research platforms are suitable for everyone, from solo entrepreneurs to research agencies to customer.