Blogs

Most Qualtrics alternatives guides recommend survey tools. This one covers platforms built for live qualitative research, compared on pricing, features, and workflow.

Dovetail discontinued its self-serve plan in 2026. Here are 7 alternatives compared on pricing, AI analysis, live research capability, and who each one actually suits.

AI transcription accuracy exceeds 95% on sessions with clean audio, but drops significantly in other sessions. Here is how to measure word error rate and improve accuracy for qualitative research.

A weak screener fills your focus groups with the wrong people. This guide covers hard disqualifiers, termination logic, professional respondent detection, and a complete screener template.

A complete guide to qualitative research participant recruitment: screener design, recruitment channels, incentives, and how to manage no-shows before they cost you a session.

PII in qualitative research transcripts creates GDPR and HIPAA exposure. This guide covers what to redact, how to do it, and how platforms like flowres.io make it easier.

A roundup of the leading AI tools across market research, from AI moderation and synthetic respondents to qualitative analysis, and where each fits.

Analysing 20+ qualitative interviews goes beyond finding themes. It's about connecting those themes, uncovering nuances, finding the right evidence and turning it into a coherent story... usually with a tight deadline looming large. Here's how Idil Cakim (founder at US-based audience intelligence firm Iris Flex) used flowres.io as a research copilot to move from a large interview corpus to deeper analysis, stronger evidence and a finished report and white paper.

How do you help clients turn ongoing consumer conversations into actionable insights? One marketing & insights team used flowres.io to capture, synthesize and find evidence from real-world consumer conversations, across various environs.

A step-by-step look at how market research teams run online qualitative studies, from recruiting to reporting, and where it fits in an MR program.

A leading player in Video Gaming liked flowres.io's Zoom + Backroom setup. However, their everyday research requirements needed Okta. Here’s how we built SSO-only sign-in, so confidential projects could go live.

Understand what online qualitative research is, how it differs from traditional qual, which methods and tools are involved, and when to use it.