Blogs

A roundup of the leading AI tools across market research, from AI moderation and synthetic respondents to qualitative analysis, and where each fits.

Analysing 20+ qualitative interviews goes beyond finding themes. It's about connecting those themes, uncovering nuances, finding the right evidence and turning it into a coherent story... usually with a tight deadline looming large. Here's how Idil Cakim (founder at US-based audience intelligence firm Iris Flex) used flowres.io as a research copilot to move from a large interview corpus to deeper analysis, stronger evidence and a finished report and white paper.

How do you help clients turn ongoing consumer conversations into actionable insights? One marketing & insights team used flowres.io to capture, synthesize and find evidence from real-world consumer conversations, across various environs.

A step-by-step look at how market research teams run online qualitative studies, from recruiting to reporting, and where it fits in an MR program.

A leading player in Video Gaming liked flowres.io's Zoom + Backroom setup. However, their everyday research requirements needed Okta. Here’s how we built SSO-only sign-in, so confidential projects could go live.

Understand what online qualitative research is, how it differs from traditional qual, which methods and tools are involved, and when to use it.

Running focus groups over video? See the camera, bandwidth, recording and client-viewing setup you need for clear, reliable video sessions.

Choosing between verbatim and intelligent verbatim transcription is an analytical decision, not a formatting one. Here is how to get it right before fieldwork begins.

AI transcription works well for English. For global qual research, the challenges run deeper. Here are the solutions that hold up across languages, scripts, and code-switching.

The B2B buying journey involves multiple stakeholders and is mostly self-conducted. Here are the best B2B market research platforms for qualitative buyer insights in 2026.

NVivo's per-seat licensing costs more than most teams budget for. Here are 7 cloud-based NVivo alternatives, compared on pricing, AI capability, and suitability.

Learn how to run sentiment analysis on qualitative interview data: Manual coding, AI-assisted methods, Segment-level analysis and the mistakes that can flatten nuanced findings.