Balancing between Speed and Rigor in Qualitative Reporting and Emerging Usage of AI Tools
Jun 26, 2024, Jiten Madia
(This article is written based on 30 to 45 minutes conversations with 5 well experienced qualitative researchers. The conversations happened in March and April. AI is a fast-developing field and some of these findings may have changed.)
Imagine being asked to read Harry Potter book 1 and 2 and create an insightful report in 1 week. And then, when you are presenting it, the client asks
“What position do the Weasley twins play in Quidditch?”