Product Update : Backroom Alerts + Video Clipping

In online qualitative research, the best moments appear without warning. Someone in the backroom spots a pattern, an insight occurs to them, a stakeholder asks, “Can you show me the exact moment?”. Too often, that’s when the analysis workflow gets interrupted: tabs multiply, screens change, interrupting momentum of the discussion. 

Our recent update focuses on removing these small (but harrowing) interruptions, so your qualitative research platform keeps up with how teams actually work during and after online focus groups and live sessions.

Video clipping, now built into analysis

If you’ve ever found the perfect quote in Analysis, then had to switch screens, breaking your rhythm, and trying to relocate the exact timestamp again, just to re-cut the supporting clip. Oh, the frustration of losing context right when you’re thinking clearly!

Now, generate a clip directly from a video citation inside the Analysis module. Stay in the flow, create the clip, and keep moving. Better still, edit the clip right there. So, instead of exporting something rough and promising you’ll “clean it up later,” you can tighten the start/end and share a clean, focused clip immediately.

Before you start video clipping, set up tags in the Customization menu. So when something sounds like a shareable observation/ insight, you can tag clips in seconds. This makes it easier to review and share clips, and speeds up reel-making.

Edit clips instead of starting over

Sometimes a clip is almost perfect… except it starts a second too late or ends too early. Until now, fixing that meant going back to the original recording and re-clipping from scratch.

With this release, you can edit existing clips to refine timing and focus; no re-clipping required. It’s a small change that makes a big difference when you’re polishing outputs for clients, internal reviews or quick stakeholder updates.

Backroom notifications that get attention, in the moment

Backroom collaboration works best when the right people notice the right moments, in real-time. All-caps messages were doing too much work, and urgency needed a clearer signal.

Observers can now turn on audio notifications and tag specific people, including moderators. Tagged users receive a distinct alert, making it easier to pull the moderator’s attention when it matters, without trying to jump hoops.

Why these updates matter

As AI for qualitative research becomes more mainstream, the basics still make or break report-delivery: capturing the right moments, keeping context intact and producing evidence that stakeholders can act on. As a consumer insights platform and a qualitative research platform, flowres.io is focused on making these fundamentals feel effortless.

👉 Start your free trial, try these updates in your next project.

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